Brand: Pureit Category: FMCD (Fast Moving Consumer Durable)Duties/Responsibilities: -Managing the largest water purifying brand (Pureit) in Bangladesh-Developed strategies for Brand, Media & Digital-Launch new devices under Pureit in Bangladesh -Responsible for PnL Management of the brand -Maintain Top line & Bottom line growth in line with Companies vision-Launched multiple digital campaigns based on YT & FB-Run Outdoor Activation for the brand -Strong Business Acumen & Channel Expertise-Managing Creative, Digital & Media Agencies

Brand: Parachute Advansed Extra Care Category: Hair Oil Duties/Responsibilities: -Managing the 3rd largest Hair Oil Brand in Marico Bangladesh-Developed strategies for Brand, Media & Digital-Responsible for PnL Management of the brand -Launched New TV Commercial & OVC -Launched New Pack-Maintain Top line & Bottom line growth in line with Companies vision-Worked with Pack Refresh & Formulation -Launched multiple digital campaigns based on YT & FB-Clear Understanding of Panel Data - RSA, HHP & BHT-Run Outdoor Activation for the brand -Strong Business Acumen & Channel Expertise-Managing Creative, Digital & Media Agencies Reporting to Category Head

Brand: Studio XCategory: Mens GroomingDuties/Responsibilities: -Managing the Mens Grooming Portfolio Studio X (Shampoo, Face wash, Soap, Gel, Deodorant, Brightening Cream & NPDs)-Building Portfolio Strategy, Media & Digital planning-Made No 1 Mens Grooming Brand in Ecommerce with 50%+ Market Share-Successfully Launched the Impress Tanjin Tisha With Studio X Campaign -Maintaining Top line & Bottom line growth in line with Companies Vision-Basic Understanding of RSA, HHP & BHTReporting to Category Head

Brand: Hair CodeCategory : Hair ColorDuties/Responsibilities: -Managed the Hair Color Portfolio Hair Code & NPDs-Successfully Launched Hair Code Ready to use Mehedi Color in Bangladesh. -Achieved 33% Top Line growth in Q4 (Jan-Mar) against SPLY-Delivered Ever Highest Business Volume in Q4 -Prepared 15s Announcer for Hair Code Mehedi & Initiated 40s ThematicReporting to Category Head

Department : E-CommerceDuties and Responsibilities : - Lead the E-Commerce Channel at MBL- Delivered 300% Growth in Top Line Business in FY ’20 & 91% Growth in FY ‘ 21- Onboarded 30+ (Market Place + Retail) E-Commerce & F-Commerce Platforms - Create SOP separately for each Business Model (Market Place & Retail)- Introduced Performance Marketing which accounts for 20% - 30% of Additional Business in Ecommerce Channel along with Right Targeting - Research & Analyze the Ecommerce Market Trend & Market Share- Deployed Strategies for Facebook Ads to ensure Maximum ROAS by Optimizing Metrics like CTR, CPC, CPM, ATC, Pixel-based Targeting & Re-Targeting- Ensure product Availability and Visibility in E-Commerce along with Platform Auditing- Managing Multiple Agencies for Performance Marketing & Ecommerce Content- Working with Cross Functional Team to Roll Out E-Commerce Promotion- Working closely with Brand Team for Campaign Planning & Brand Launch- Launched Exclusive SKUs with Price Offs, Combo & Bundles to maximize Consumer Acquisition, Upgradation, and Retention- Drive Secondary Sales through multiple Weekly, Monthly & Yearly CampaignsAverage Business Size: 10 Million BDT.Reporting to Sales Director

Department : Commercial (FMCG)Duties and Responsibilities: - Managing the top FMCG Vendors. e.g. Unilever, Marico, Reckitt Benckiser, GSK, Nestle, FOGG, Dabur, Emami, ACI & Others. - Drive Secondary Sales through Various Weekly, Monthly & Yearly Campaigns.- Negotiate with Vendors regarding Commercial, Online & Offline Promotional Plan. Business Size: $250000Reporting to Category Head & Commercial Director

Department: Sales (FMCG)Duties and Responsibilities: - Drive and Achieve Primary and Secondary sales in line with the company’s growth vision.- Ensure product Availability and Visibility through flawless execution of the trade.- Lead, Develop, Motivate and Monitor the secondary sales force.- Ensure the Visibility of merchandising activities in the market.- Develop stakeholder relationship and generate high sales volume.- Ensure proper execution of DORPON (Sales Automation Software).- Manage distributors by providing support in distributors’ business planning and execution.- Planning, Executing and Managing the sales strategies in the assigned territory.Territory: Tongi & Gazipur (Dhaka Metro)Business Size: 10.3 Million BDTTerritory Contribution: 30% of Dhaka Metro 1Reporting to Area & Regional Manager.

Department: SalesDuties and Responsibilities at Berger: - Working with Sales Automation Software (Mobility) - Train & educate the sales force to understand the mobility sales force application (mSFA) Reporting to Head of Channel Development.

Working at Procurement Department. (S & IM - Service & Indirect Material) under Supply Chain.Duties and Responsibilities at Nestle: - Preparing Request for Quotation (RFQ).- Collect the quotation from the respective vendors.- Preparing Comparative Statement (CS).- Preparing Purchase Approval (PA).- Tracking the supply of Consumer Promotional (CP) Items. - Ensure the flawless supply of CP items.- Follow up the suppliers- Negotiating with different vendors Reporting to Strategic Buyer

Department: SalesWorking at Nestle Professional. Nestle Professional only focuses on out of home consumption. e.g. Target groups are Educational Institutes , Hotel & Restaurants, Hospitals, Shopping Malls, Manufacturing Companies etc. Duties and Responsibilities at Nestle: - Coordinating the Amra Korbo Joy (AKJ) Project.- Responsible for Availability, Visibility & Execution of different Nescafe brands.- Supervising the Operators & Daily Sales Representatives (DSR).- Monitor the Operations & Quality. - Finding the Hot Spots (3Ws- When, Where and Whom)Reporting to Officer (Sales)