Work experience

• BD Manager

  EcoFlow

  2025.04-Current

  (a year)

  (1 year 4 months) Leading the development and management of Ecoflow’s distribution channel in Brazil. Spearheading sales and marketing strategies for LFP battery solutions, driving energy security and sustainable power innovations.
• Head of Sales Distribution Channel & Special Projects

  SMA Solar Technology AG

  2023.08-2025.04

  (2 years)

  (1 year 9 months) Responsible to lead and develop SMA distribution channel. Engaged in sales and marketing activities of solar string inverters for distributed generation sector.
• Head of Sales & Operations Brazil

  SAJ Solar Inverters

  2021.03-2023.08

  (2 years)

  (2 years 6 months) Responsible to startup from scratch the company's Solar PV (SolarPhotovoltaic) business in Brazil. Head of sales, marketing and operation activities of SAJ division in Brazil. Team leader of 6 people. Responsible for leading and managing sales, marketing & service of solar inverters throughout distributor channels mainly focused on DG market all over Brazil. Strong experience in sales, product development, business development, market development, marketing strategy, customer service, customer support and customer negotiation in the Solar PV (Solar Photovoltaic) sector. Excellent relationship with all KOL of the photovoltaic, member of the solar associations (class entity), solar intallers and school of new intallers.
• General Manager Brazil

  Astronergy Solar

  2018.11-2021.03

  (2 years)

  (2 years 5 months) Responsible to startup from scratch the company's Solar PV (SolarPhotovoltaic) business in Brazil. Head of sales and marketing activities of Astronergy's division in Brazil. Responsible for leading and managing sales, marketing & service of solar modules throughout distributor channels mainly focused on DG market as well as CG projects all over Brazil. Strong experience in sales, product development, business development, market development, marketing strategy, customer service, customer support and customer negotiation in the Solar PV (Solar Photovoltaic) sector. Excellent relationship with all KOL of the photovoltaic, member of the solar associations (class entity), solar intallers and school of new intallers.
• Sales Development Manager Brazil

  ReneSola Ltd.

  2015.10-2018.11

  (3 years)

  (3 years 2 months) Responsible to startup from scratch the company's Solar PV (SolarPhotovoltaic) business in Brazil. Head of sales and marketing activities of Renesola's division in Brazil. Responsible for leading and managing sales, marketing & service of solar modules throughout distributor channels mainly focused on DG market as well as CG projects all over Brazil. Strong experience in sales, product development, business development, market development, marketing strategy, customer service, customer support and customer negotiation in the Solar PV (Solar Photovoltaic) sector. Excellent relationship with all KOL of the photovoltaic, member of the solar associations (class entity), solar intallers and school of new intallers.
• Sales Solar Photovoltaic Inverters

  ABB Product Group Solar

  2014.12-2015.12

  (a year)

  (1 year 1 month) Responsible to startup from scratch the company's Solar PV (SolarPhotovoltaic) business in Brazil. Head of sales, marketing and operation activities of ABB's division in Brazil. Responsible for leading and managing sales, marketing & service of solar inverters throughout distributor channels mainly focused on DG market all over Brazil. Strong experience in sales, product development, business development, market development, marketing strategy, customer service, customer support and customer negotiation in the Solar PV (Solar Photovoltaic) sector. Excellent relationship with all KOL of the photovoltaic, member of the solar associations (class entity), solar intallers and school of new intallers.
• Founder

  LifeLong Energy

  2013.09-2015.12

  (2 years)

  (2 years 4 months) Consulting focused on connecting Solar PV (Solar Photovoltaic) investors, funds, suppliers, and entrepreneurs in the solar energy industry in Brazil. We were also focused on providing know-how for solar energy new businesses startup, INMETRO product's certification, market introduction, product's brand management and solar energy distributor channel management.
• Business Consultant

  Independent Business Consultant

  2011.06-2013.09

  (2 years)

  (2 years 4 months) Consulting focused on providing know-how of business startup, new product introduction, brand management and distributor channel management in the medical device for brazilian market.
• Senior Sales Executive

  American Medical Systems

  2010.05-2011.06

  (a year)

  (1 year 2 months) Senior Sales Executive of the Brazilian subsidiary of American Medical Systems, world leader on Urology and Gynecology markets. I was responsible for $3,5M of sales. My focus was to introduce a new technology on the urology market (BPH and Stone Laser Equipment) and deploys discipline and direction to the distributors’ sales teams and implement a strategic sales plan to allow the Brazilian operation to have an aggressive and sustained growth; Responsible for pricing, product positioning, sales force management and promotion; Development of sales strategy for all accounts; Managing the indirect channel supporting all sales reps; Assuring high level of best practices for all country urology surgeries; Professional training and assistance to health care professionals on the usage of new technologies and products; Accompaniment of surgical procedures at major hospitals and development of surgical technique trainings and workshops to surgeons and staff; Customer relationship management within surgeons (KOL), distributors and health insurance companies – standardization of AMS products in major accounts; Development and planning of sales forecast and training the sales force; Market analysis and prospection of new customers; Management of private and public accounts; Bid management for the public sector accounts; Reception and assistance for international speakers.
• Senior Sales Executive

  Johnson & Johnson

  2008.01-2010.05

  (2 years)

  (2 years 5 months) I was responsible for $12M of sales. As a Senior Sales Executive I’ve developed and executed marketing strategy for launching DePuy (knee, hips,shoulder and trauma products) new products throughout the Brazilian market; Responsible for pricing, product positioning, sales force management and promotion; Development of sales strategy for three key big accounts; Managing the distributor channel supporting 30 sales reps; Assuring high level of best practices for orthopedics surgeries such as joint reconstruction and trauma; Professional training and assistance to health care professionals on the usage of new technologies and products; Accompaniment of surgical procedures at major hospitals and development of surgical technique trainings and workshops to surgeons and staff; Customer relationship management within surgeons (KOL), distributors and HMO – standardization of DePuy’ products in major accounts; Development and planning of sales forecast and training the sales force; Market analysis and prospection of new customers; Management of private and public accounts; Bid management for the public sector accounts; Reception and assistance for international speakers; Accompaniment of orthopedic surgeons on professional education events abroad.
• Sales Executive

  Air Products and Chemicals

  2006.01-2008.01

  (2 years)

  (2 years 1 month) Sales executive for medicinal & industrial gases. Resposnsible for sales structure and distribution network of $2,0M achieving consistent sales and profitability results in all assignments.
• Import & Export Trainee

  GE

  2003.01-2006.01

  (3 years)

  (3 years 1 month) Responsible for product's price negotiation, shipping cost and control, broker interface, freight forwarder selection and all operation control.
• Buyer

  CBA

  1996.01-2000.01

  (4 years)

  (4 years 1 month) Responsible leader of a $20M budget for all department activities such as: quotation, contract's control, final agreements and purchases of all raw materials and services.

Educational experience

• Universidade Presbiteriana Mackenzie

  Strategical Sales Management

  2009.01-2010.01

  (a year)
• Uninove - Universidade Nove de Julho

  Administration

  1999.01-2005.01

  (6 years)

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