Brand Manager Captain Morgan & Primary scotchEx brand Manager, Luxury spirits (Zacapa & Tequila) • Brand strategy development for tequila category in EE & MENA• Developing annual marketing strategy for three brands • Crafting tequila expansion plan in Israel• Creating 360 integrated marketing plan

•Product launch lead of NPD projects for EE cluster •Development and realization of innovation strategy for rum and vodka categories•Created pipeline based on customer insight and data analysis•Analyzing performance and drafting hypothesis for further inno/renovations•Leading premiumization of rum and vodka categories within EPM•Y5 innovation strategy development and pipeline creation •P&L and price management control for INNO

• Led product management process for Actimel/BioBalance brands• Coordinated Actimel new packaging development (timings, creatives, stocks) • Conducted monthly market analysis by KPI & crafted recommendations for improvements (using Nielsen and Internal data)• Supported brand positioning development for BioBalance, through brand redesign, storytelling & developing TOV for an identified target audience• Managed Disney franchise launch for Actimel kids (working on artworks, activation plan, etc.)• Launched 5 innovations for dairy portfolio

• Led new product development projects for Dairy category (including global brands Nesquik and Nescafé)• Advised demand and sales planning in collaboration with sales and supply chain departments• Planned annual brand budget and controlled spending (contracts, purchasing orders, creative etc.)• Built and implemented annual marketing strategy for dairy portfolio• Coordinated work of creative, media and promo agencies, securing efficient ATL, BTL and Digital communication • Ensured sufficient marketing activities activationCompleted projects:Market Research coordination and implementation:July 2017 – Concept test for RTD fortified milkApril 2017 – Product test (60/40) for RTD coffeeDecember 2016 – Brand Health study/Retail AuditNovember 2016 – Product test (60/40) for plain milkBrand activations managed: July 2017 – 360˚ campaign for new product (from development to execution)March 2017 – Interactive samplings for Nesquik RTD (more than 10 % of total contacts became effective)December 2016 – Execution of “New year gifts” promotion (sold out 8 000 + units) September 2016 – Lunch Box usage activationAugust 2016 – “Back to School” for Nesquik (resulting 35 % sales uplift for 2 months)New products launched:August 2017 - Implementation of global renovation for Nesquik RTDJuly 2017 - Launch of new product – RTD coffee cocktail under Nescafe brand markOctober 2016 - UHT cream with 35 % fat content

Completed marketing campaigns :1. Back to school for RTD product2. Ny campaign for RTD and confectionery categories3. Shrovetide sampling for dairy products As of April 2017, promoted to Brand Manager with responsibilities extension.

•Provided PR support and assistance in various marketing and corporate events, including re-launch of RTD product•Prepared on monthly basis communication materials for internal sources (magazines, newsletters), created up to 20 articles in cooperation with cross-functional departments•Organized various corporate events for employees and consumers (World Chiefs day, World Water Day, Time of miracles) •Developed complaint handling and reporting procedure•Developed consumer communication scenarios for different business units (dairy, soluble coffee and water)

•Developed and managed Interns Presentation project•Assisted with internal communication support•Prepared media reports for promotional activities•Assisted with launch of Healthy kids project in Namangan•Participated in development of digital and PR strategies

•Prepared content for “globaleducation.uz”•Communicated with potential clients•Supported and consulted clients on the subject of educational institutions choices•Promoted universities through torg.uz•Delivered presentation about opportunities of studying abroad to students