Oversee the sales and marketing strategy for 4 beauty (Skincare & Haircare) brands in the U.S. market—Skyn Iceland, SVR, Bioderma, and Lazartigue—across multiple channels, including DTC, e-retailers, Amazon, and B2B.

Lunii is a toy start-up, that created “My Fabulous Storyteller”, an interactive storyteller for children.I moved to the US to develop Luniis presence in North America. At the time, in February 2020, the brand had little brand awareness as it had just recently launched. I started in a team of 2 people right when the global pandemic started, which required strong adaptability and problem-solving skills, and a lot of resilience. During these 3.5 years at Lunii, I led business acquisitions, opened and managed over 40 key accounts, developed co-op plans, created go-to-market strategies, built budget and sales forecasts, and was involved in all the aspects of growing a brand in 2 new markets. This included developing a new customer service strategy resulting in higher customer satisfaction cutting costs by 50% and switching to a new 3PL in 2023.I doubled sales in the US and multiplied by 10 in Canada.

Wella is a global leader in the beauty industry, that manufactures and distributes a family of iconic brands such as Wella Professionals, OPI, Nioxin, Sebastian, System Professional, and ghd.-> Grew sales of a portfolio of 4 brands in a stagnant market: +16% vs FY18; +30% vs FY19-> Managed and retained a customer portfolio of 90 hair salons• Expanded brand implementation by prospecting for new customers daily (3 prospects/day)• Conducted weekly market analysis using SAP Business Objects and competitor monitoring• Increased sales and market shares in salons through product promotions, strategic recommendations, education, impactful merchandising, communication tools, financial help, and negotiation of new partnership contracts• Coached and trained hair professionals on novelties and sales techniques

diptyque is a Prestige Luxury Fragrance House that has established itself as one of the leading, innovative, heritage brands in the home and personal fragrance market.-> Expanded diptyque business in Asia Pacific: +27% between June 2016 and May 2017-> Prepared the opening of 3 new boutiques in Singapore and Malaysia• Negotiated marketing campaigns with 6 distribution partners• Coordinated the roll-out of each 360 plan for 7 animations on 6 markets, including PR, social media, training, in-store events, outpost negotiations, and merchandising • Researched and analyzed the potential of 3 new countries (India, Vietnam, Laos) • Shared insights on business trends and competitive knowledge communicating information such as assortments, store traffic, staffing, sales, space customization, and location updates

ddip is a digital integrated marketing agency that activates communication strategies for all company sizes of various industries (pharmaceutical, food, and cosmetics) in France, Europe & the Middle East.-> Won 2 accounts-> Gained new responsibilities and full ownership of 2 accounts after only 2 months in the agency• Handled projects from brief to execution for our international clients (focus on cosmetics brands such as Avene, Elancyl, Ducray, and Klorane) and for various prospects in 5 countries• Conducted benchmark and best practices analysis to develop new strategic routes • Supported the creation of 2 websites and 10 online campaigns • Monitored the results of each campaign using Google and Facebook Analytics

• Analyzed sales globally• Oversaw the launch of novelties, POSM shipments, the trade marketing budget of each area sales manager, and product placements,• Reported on in-store and online visiblity,• Provided merchandising recommendations to our retailers,• Conducted competitive analysis.