Responsible for the development and implementation of the 360 marketing plan for NEUROBION (OTC and RX business) which includes: Media / Alternate Media Plan, Go to Market Strategy, Medical Detailing Strategy, Pricing Recommendations and Influencer Plan.In this role, I lead the brand strategy and collaborate with the multifunctional team with the aim of growing the category and making the brand the leader within its segment.

- Led NyQuilZ brand strategy and execution, resulting in new record share and becoming the #1 brand for the category.- Responsible for launching VICK Act 7 and VICK Pyrena Noche, I developed the brand launch plan to position both products in modern and traditional retail to accelerate listing, distribution and initial sales.- Led VICK influencer campaign (Vaporub, Vaposhower, NyQuilZ and VICK Primera Defensa) reaching an unprecedented coverage for new potential consumers in social media, resulting in ~X3 incremental sales vs the last year.- Led VICK traditional retail boost plan, accelerating the sales +20% vs Year Ago.- Awarded with the LA 2022 BRAND BUILDING AWARD - VICK Sustainability 100 Años Campaign

- Responsible for launching NyQuilZ within the Sleep OTC Category. I develop the marketing strategy that enable the brand reach the #1 position in market share since the 3rd month of launch.- Responsible for launching VICK Primera Defensa in order to growth VICK within the Respiratory Subsegments.- Led the VICK 100 AÑOS Campaign (360 campaign that included PR, Influencers, TV, Alternative Media and Instore Visibility), reaching a record in social media coverage for VICK ( ~80MM People)- Awarded with the CEO Award, given to only the 3% of the global company for delivering exceptional impact to the business.- Awarded with the LA 2021 BRAND BUILDING AWARD for NyQuilZ Awaking the Sleep Aids Category

Assistant Brand Manager for Pepto-Bismol and Metamucil

Brand Management Intern for Dolo-Neurobion RX