• Leading, developing, executing marketing plan, pricing strategies, NPD: market trends analysis, product concept creation, market research, R&D briefing and implementation.• Developing and executing the launch of ATL (TV) / BTL assets with maximum ROI: creatives strategy development, production and post-production measurements.Achievements:• Led a cross-functional team to develop a product launch strategy that resulted in a 4 p.p. increase in market share and a 12 p.p. increase in profitability.• Effectively managed budget 600 K € + and developed a rebranding initiative that led to a 10 p.p. increase in brand loyalty and awareness.

•Developed and executed marketing plan, new product development and targeted marketingthrough ATL (TV, digital, influencers marketing) and BTL (in-store activities and events).•Analytics: owned pricing strategies development; monthly brand and market analysis, P&L calculation.Achievements: • Led a cross-functional team to develop a marketing strategy with budget 400 K € + for a brand that resulted in a 3 p.p. increase in market share, 5 p.p. in profitability and a 15% in turnover. Received internal award Best performing brand.• Developed and executed a marketing initiative that led to WOM spread with focus on e-commerce channel and brought additional PR value.• Launched new category launch in Russia (penetration building from 0% to 2%)• Developed pricing strategy and implemented with sales growth +9%

First contact for the customers (X5 Retail Group, Diksi) on category development agenda. •Leaded NKA NPD process (planning, listing tracking, control).•Initiated and pushed further customized category management projects.•Generated insight and developed categories growth stories.Achievements: Lead category management project on product listing for the developing category. Result: first in out after 3 years of customer’s reject.Lead category management project with the result of applied recommendations for e-commerce client.

Key account manager and researcher for the customers: P&G, PepsiCo, Mondelēz, Julius Meinl, Splat with focus on customers’ categories.•Preprocessed, analyzed Consumer Panel data and presented results to the clients.•Combined current market trends, key insights and hypotheses into the future reports.•Key account managing and dealing with day-to-day clients requests.Achievements:•Developed research report for G2M strategy that resulted into #1 market share for the customer.•Articles writing and public presentations at the conferences.

Supported International Commercial team involved in new brands acquisition in EEMEA. •Supported new enterprise establishment and brands roll out in Russia, Turkey and Italy (G2M strategy, Market research, Sales and Promo analysis, database set up etc)•Reported to the top management on the company’s transition status (CPS for acquisition activities in Eastern Europe and Turkey).

Managed purchasing for Mango stores in cooperation with MANGO PUNTO FA, SL•Analytics: financial reports, sales analysis, weekly KPI control, developed sales strategies.•Prepared budget for the new collection order.•Supervised high level of standards for employees.Achievements: New store launch, trained 30+ employees that drove double digit sales growth.