Alex El
Brooklyn, New York, United StatesNationality United States
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Work experience
Associate Director of Admissions (Operations & Technology)
SUNY Maritime College2024.01-Current(2 years)•Serve as a member of the Office of Admissions Leadership Team and on the campus Enrollment Management Task Force. Have also chaired several new hire search committees.•Supervise and execute performance reviews for the Admissions’ Operations team.•Lead coordination of special events, such as Open House, Accepted Students Day, Group Tours, and other admission events on- and off-campus, as well as virtually.•Oversee, manage, and serve as the Technolutions Slate Captain.•Provide general oversight of CRM (Slate) communications and marketing initiatives, campaigns, web presence, reporting, and data requests, providing statistical analysis and summaries of enrollment data.•Provide general oversight of CRM (Slate) relating to all functions related to the admissions process/cycle, such as, but not limited to, application imports, document import, and other related items.•Support the building and maintenance of CRM (Slate) to assess day-to-day operations and workflow, as well as train staff on different functions of Slate and other Enrollment Management software.•Assist in the planning, development, & execution of Admissions multi-channel marketing strategies & communication campaigns, including print, digital advertising and media, direct mail, email, website, social media, video, phone, voice, & SMS. Also responsible for designing copy & creative for external & internal communications & marketing.•Identify, evaluate, & implement new technological solutions that best support the strategic enrollment goals.•Serve as primary technical liaison for Admissions to external vendors. Manage all third-party solutions & platforms.•Track, analyze, and determine effectiveness/ROI of all outreach initiatives & activities using data management tools & metrics.•Collaborate with campus partners to target prospective students at every stage of the recruitment & enrollment cycles.•Effectively manage recruitment territory, as well as serving the as EOP manager for Admissions.Adjunct Professor
SUNY Maritime College2019.01-Current(7 years)• Instruct mandatory first-year seminar on leadership, including coursework in public speaking, financial literacy, diversity and inclusion.• Manage class syllabus and ensure that syllabus adheres to institutional standards.• Plan and develop lectures, in-class discussions, and assignments. • Grade assignments, report student-learning outcomes, and analyze student data in order to assess student performance and learning.• Serve as student academic advisor for freshmen academic year.Assistant Director of Admissions for Communications & Slate Administration
SUNY Maritime College2022.01-2024.01(2 years)Assistant Director of Admissions for Communications/International Student Coordinator
SUNY Maritime College2021.01-2022.01(a year)Senior Admissions Counselor/Educational Opportunity Program (EOP) & International Coordinator
SUNY Maritime College2019.01-2021.01(2 years)• Counselor and recruiter for prospective high school and adult learner students.• Review and recruit applications for all EOP students (Freshmen & Transfer), International students (Freshmen, Transfer, & Graduate), prospective athletes, and in-territory (Brooklyn, Manhattan, Queens, the Bronx, and formally Westchester) applicants (600+ applicants annually).• Interview EOP students for enrollment into academic cohort, in conjunction with Student Affairs and Financial Aid.• Increased EOP applicant pool by 36% year-over-year and have resulted in a full class every year.• Facilitate on-campus events, such as Open House, STEM Day, EOP Day, and Accepted Students Day.• Designed and developed new marketing material for EOP recruitment and social media campaign for Open House.• Responsible for developing college-level bridge program for high school students for potential scholarship/credit opportunity.• Assist in the development of strategic initiatives in conjunction with the department management team to promote STEM programs within the community, with a focus on diversity and females.• Collaborate with schools and local organizations to create partnerships and one-day programs.• Use reporting and data analysis to strategically recruit, based on enrollment goals established by the college administration.• Serve as alternate Designated School Official (DSO) for evaluating international credentials and issuing I-20 documents to new international applicants; assist the DSO in working with current international students to help maintain compliance with immigration law.• Counsel, advise, and communicate with international students about academic programs, admission requirements, funding education, English language proficiency, student life, and visa process/requirements.• Serve on campus wide search committees for new hires across departments.• Support Admissions Operation efforts in indexing, managing batches and auditing applications.Admissions Counselor/Educational Opportunity Program (EOP) Coordinator
SUNY Maritime College2017.01-2019.01(2 years)• Counselor and recruiter for prospective high school and adult learner students.• Review applications for all EOP students, prospective athletes, and in-territory (Brooklyn, Manhattan, Westchester, Queens, and the Bronx) applicants (approximately 500+).• Interview EOP students for selective enrollment into academic cohort in conjunction with Student Affairs and Financial Aid.• Increased EOP applicant pool by 36% year over year.• Facilitate on-campus events, such as Open House, STEM Day, EOP Day, and Accepted Students Day.• Designed and developed new marketing material for EOP recruitment and social media campaign for Open House.• Responsible for developing college level bridge program for high school students for potential scholarship/credit opportunity.• Assist in the development of strategic initiatives in conjunction with the department management team to promote STEM programs within the community with a focus on diversity and females.• Collaborate with schools and local organizations to create partnerships and one-day programs.• Use reporting and data analysis to strategically recruit according to enrollment goals established by the college administration.Assistant Director; Field Trip Supervisor & Director of Health
Kids in the Game2017.01-2017.01• Assist Camp Director in all aspects of daily functions and organization of camp.• Coordinate and lead all field trips activities, including transportation information, gathering emergency contact information for trips, organizing staff and campers at 1:5 ratios, and making the trips a unique and enjoyable experience for all campers.• Construct staff cleaning schedule for camp site.• Engage in all camp activities with the campers. Plan and lead small and large group activities, both athletic and STEAM, for campers during scheduled group times.• Responsible for all medical concerns off site of camp. • Supervise and manage summer staff, including direct oversight, periodic check-ins, and evaluations.• Communicate directly with parents and staff on curriculum and special events of each program.Counselor and College Advisor
College Confident2016.01-2017.01(a year)• Serve as an educational consultant to two Public High Schools and The Department of Education of New York City to provide high school students with college counseling.• Support every graduating senior with the entire college process, from signing up for SAT/ACT and Scholarships and completing CUNY, SUNY, Common APP, and FAFSA/TAP applications to making the final decision of College acceptance.• Advise students on college finances through different forms of financial aid, scholarships, and loans.• Organize and execute college trips (local, upstate, and overnights) for students in 9th to 12h grade for both High Schools.• Input and analyze data on student applications and interactions in Excel.• Construct mid-year and yearend progress reports.• Generate and present college access materials in workshop formats to parents and students.• Develop and implement college fairs for high schools and communicate between colleges and admissions offices. Certified in Effective Postsecondary Planning: Supporting College Access and Success for All Students.Unit Supervisor / Director of Health
92nd Street Y2015.01-2015.01· Assist all aspects of planning and organization of program prior to start of camp season.· Supervise and hire all counselors and head counselors of Yomi Seniors (92nd Street Y summer camp program for grades 5 and 6).· Speak with parents prior to the start of camp regarding any unit related concernsor questions.· Plan and implement three-week staff orientations and events, including theme night, late nights, trips, and Parents Night.· Coordinate daily scheduling and programming for Yomi Seniors exclusive activities.· Ensure easy accessibility for parents and provide necessary information about their children at camp.Coach
Super Soccer Stars2014.01-2015.01(a year)· Instruct multiple soccer classes at different locations around the five boroughs for children between the ages of five and nine.· Teach basic skills in soccer through creative games and scrimmages, while providing constructive criticism.Teaching Assistant
Public School 9 Elementary2014.01-2015.01(a year)· Support 4th grade Gifted & Talented class with grading and inputting exams and homework into gradebook. · Responsible for organizing assignments and take-home notifications for students.· Proctor small groups in examinations, instruct portions of lessons, and assist classroom teacher in daily duties.· Chaperone students during field trips, lunch, and recess, while leading scholastic discussions.Head Counselor
92nd Street Y2014.01-2014.01· Supervised and had responsibility for all counselors and groups of children between ages nine and eleven.· Evaluated counselors and bus site supervisors based on performance and compliance with camp policies. · Directed pick-up site daily by overseeing all campers, counselors, and specialists at site and was responsible for site safety.Volunteer
Northamptom Veteran Medical Center2014.01-2014.01· Worked with Veterans that suffered from severe mental illnesses to aid in Veterans’ rehabilitation.· Counseled Veterans to help resolve their problems and interacted with Veterans of various ages through games and stories.Decisional Trainer
Hampshire County Jail and House of Correction2014.01-2014.01· Counseled an inmate during weekly individual sessions to deal with personal problems and help with rehabilitation.· Developed lesson plans and homework to instruct my inmate on decision-making skills.Cognitive Lab Research Assistant
University of Massachusetts Amherst2013.01-2014.01(a year)· Administered research study that examined how information-accumulation is influenced by sleep and age. · Operated Eye-tracker device to track and record eyes of participants while performing experiment and completed data analysis. · Presented research paper related to Sleep & Decision-Making and investigated how sleep and age affect decision-making.Teacher Assistant - Introduction to Psychology
University of Massachusetts Amherst2012.01-2012.01· Held office hours to tutor and answer questions, graded papers and assignments, ran review sessions, and proctored all exams. · Led two discussion classes weekly with 25 students each and presented lecture to 350 students on Social Psychology.
Educational experience
Stony Brook University
Higher Education/Higher Education Administration master of arts - maUniversity at Albany, SUNY
International Education Management certificate of graduate studyUniversity of Massachusetts, Amherst
Psychology bachelor of science (b.s.)
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