Developed and executed comprehensive medical marketing strategies for CHC brands including No-Spa, Lasolvan, Zodac, and Guttalax.Managed promotional budgets and controlled expenses related to product positioning and market penetration.Prepared and presented scientific articles and promotional materials at industry events, enhancing brand visibility.

Managed the marketing strategy for ACUVUE contact lenses, focusing on brand positioning and customer engagement.Collaborated with cross-functional teams to drive brand growth and improve market penetration.

Successfully developed and implemented marketing strategies for respiratory products Bretaris Genuair and Daxas.Monitored market trends and competitive activities, enabling accurate forecasting and proactive market positioning.Formulated and maintained relationships with key opinion leaders and managed client interactions effectively.Provided professional training and conducted presentations on product features and benefits to internal teams.

Led marketing initiatives for Abbott Nutrition division: Ensure, Glucerna, Prosure, Oxepa, Osmolite, Jevity. Then for Abbott Established pharmaceuticals division: Omacor, Rhytmonorm.Analyzed market data to inform strategic decisions and drive product growth.Prepared detailed reports on product positioning and consumer feedback, ensuring alignment with company goals.

Managed marketing efforts for over 10 SKUs targeting patients with PKU and other metabolic disorders.Created and distributed promotional materials, participated in thematic exhibitions, and engaged in scientific communication.Trained and certified company employees on product properties and quality standards, enhancing overall team competence.

Provided scientific support for Lucentis in the ophthalmology business unit, preparing educational content and participating in industry events.Built strong relationships with healthcare professionals and facilitated knowledge exchange through training sessions.

Sold and promoted oncology products including Avastin, Xeloda, Tarceva, Kytril, and Recormon, achieving consistent sales targets.Collaborated with cross-functional teams to ensure seamless execution of marketing campaigns and customer engagement.