•Overview: leading annual brand planning & communication strategy for NYBCo. across multiple agencies to deliver a strong brand story rooted in analytically delivered consumer insight – part of 5 Year Strategy. •Consumer Centric Communications & Media Relations: managed multi-agencies to deliver clear story for £2m branded ATL campaign (Digital, OOH, TV, PR, Influencer) aligned to challenging retail environment. •Creative Brand Comms: breakfast focussed omnichannel media strategy guided consumer behaviour with +15m new breakfast occasions & +93% unprompted awareness in target demographics. •Retailer Engagement & Collaboration: responsible for translating master brand strategy into trade marketing plans and tailoring our brand story to each major UK Retailer inc. Tesco, Sainsbury’s & Asda. •Innovation commercialisation manager: development of consumer centric and commercially viable NPD from initial stages to post-launch reviews – including new Blueberry & Cookies N’Cream Limited Edition Bagel.

•Overview: developed 5-year brand strategy to grow Yeo Valley subcategory ranges, incorporating pricing & promotion, consumer led innovation, customer development and internal profitability. •Customer Collaboration & Portfolio Management: deep understanding of FMCG retail landscape covering buyer relationship & category management to facilitate mutually beneficial branded growth. •Shopper Marketing Strategic planning: developed shopper marketing strategy for adult yogurt subcategories with £1.5m budget. Built new to world planning tools to deliver an adaptable & robust plan. •Innovation commercialisation manager: development of consumer centric and commercially viable NPD from initial stages to post-launch reviews.

Volunteer Project Manager, Raleigh International Costa Rica •Key Experience Gained: project management, greater knowledge of environmental projects, personal and professional development of young volunteers, intermediate level of Spanish. •Project Management: Lead a 3 month project managing 30 international volunteers to deliver against objectives set out by Raleigh aligned to various UN Sustainability Goals in 2 national parks in Costa Rica. •Stakeholder Engagement: worked closely with Raleigh HQ in London and SINAC (Costa Rican governmental environment body) to determine and meet objectives for this and future projects•Team Dynamics: developed greater understanding of individual aspects of team management within the volunteers and leveraging this to create a positive and efficient working environment.

Events Activation Manager, Diageo GB – Customer Marketing & Sales •Key Experience Gained: annual strategic planning, project and budget management & execution, building business cases & pitching for investment, sponsorship negotiation, commercial planning to ensure positive ROI.•Strategy: developed & implemented new to world 2 year strategy to drive both long term growth for our brands at events and ensure commercial gains. •Stakeholder Engagement: Working with multiple agencies across GB, as well as Europe; I have huge experience in building & maintaining these. Secured 42% more work vs previous years due to positive interactions with agencies/customers/event operators.•Project Management: solely responsible for the planning, executing & evaluating of our brand activations across events in GB (covering festivals, sports stadia, theatres termed “Events”).•Sales & Sponsorship: facilitated sponsorship agreements between Diageo & large festival operators to secure portfolio agreements across our brands & their events. Delivered commercially viable result for Diageo.•Line Managing: gained experience managing 2 Activation Execs. This entailed nurturing their capabilities, guiding their career development, & working with them to succeed against Diageo KPIs.

Brand Manager Pimm’s, Diageo Europe – Consumer Marketing •Key Experience Gained: Strategic media planning to drive brand equity metrics, highly efficient investment practices to ensure brand/commercial ROI across all activities, project/event planning & execution, and stakeholder engagement.•ATL Execution: Developed highly efficient media plan aligned to temperature, cultural moments & key trading periods to drive a 2.40 ROI on OOH advertising. Effective management of tight budget to drive high commercial return & drive brand equity metrics•Digital: Delivered step change in Pimm’s social media channels – moving from Facebook to Instagram first and securing more impressions & higher engagement vs previous years•Experiential: Responsible for total activation of first ever Pimm’s sponsorship of Wimbledon; executing new on site bars, trade activation around Wimbledon & the UK.

Working on Guinness over 2015/16 has given me the chance to work on several large projects and gain the below experience & awards: Rugby World Cup -Awarded an individual Pride Award & the Guinness team awarded the European award for Brilliant Execution -Delivered largest ever Guinness activation in GB On Trade delivering +5% Guinness volume vs -4% total beer. -Engaged with on trade sales channels to plan their RWC activation & maintained communication throughout the tournament. -Increased efficiency of execution process through developing new processes of 3rd party stakeholder management. 6 Nations & St Patrick’s Weekend-Awarded an individual Pride Award -Lead Guinness execution from the planning phase to delivery of kits, to M&E. -Responsible for managing & planning use of a £1m budget to deliver 6N/StPats. -By leading weekly telecoms with all external stakeholders, delivered a step change in project POS delivery, kitting & management. -Developed a new to market licensee social media toolkit for Six Nations and St Pat’sTrade Press Management -Developed F16 trade press plan in advance to ensure great coverage across the year of the key BTL activities are captured in trade press. -Managed the relationship between CP&A Guinness, Guinness Brand team and Clarion, our trade press agency.

Experience gained working within the off-trade field sales team covering Brighton & the South Coast:-Managing My Territory: responsible for £22m RSV in 67 stores, developed business relationships across customer fascias to drive sales towards achieving the Diageo off-trade AOP-Working Regionally: using relationships with area managers/trade sponsors to agree incremental space for Diageo brands across a group of Tesco stores -Organisation & Forward Planning: instrumental in defining JBP activities over three month cycles, used EPOS data & brand knowledge to gain insight into consumer behaviour and define the South team’s monthly brand focuses.

Summer internship within the Cash & Carry and Convenience channel focusing specifically on Bestway as a customer however gained a broad knowledge of the varied customers and their ways of working. Supported on customer propositions for Musgrave & Conviviality. Also was part of a four person team to develop the launch for a new Diageo innovation as part of the Captain Morgan brand. Gain excellent insight into how new products are brought to market and how to leverage internal relationships to deliver the best result.

Worked with several spirit brands where general roles included:-Creating media lists and selling in client events/products to relevant media outlets-Event management and logistics-Client contact: delivering weekly competitor activity, PR progress and coverage reports -Computing: improved my PowerPoint skills through creating new client facing presentations- Developing client-media outlet relationships to secure continued client coverageMore detailed information about specific clients: -CointreauPart of a team that developed and ran a series of four events called Cointreau Fizz Garden Parties. Major roles included finding a venue and negotiating the price, as well as chaperoning journalists and clients to the event. -Rémy Martin Part of a team that developed an event called One Night in London – a cocktail tour across the capital. Gained valuable experience in event management and developing client-media relationships. Completed a one day cognac tasting course with the brand ambassador for Rémy Martin. -MyspaceRan the social media campaign for their re-launch in the UK. Created monthly social media planners for Facebook, Twitter and Instagram. -Minecraft Contributed to the content and took part in the successful pitch to gain the business of the world’s 6th most popular video game, Minecraft. Other spirit clients included DISARONNO, Sailor Jerry and Tia Maria. I also worked on various entertainment clients including Discovery Channel, Disney & Home Entertainment.