Executed channel communications to support growth of Extreme Network’s business through channel partners. Ran several communication touch points including newsletters, webinars and our E360 partner tool. Managed projects and logistics for global webinars, including scheduling, training, promoting, and moderating during live event. Oversaw content strategy for E360 partner application to curate relevant and engaging content posts.- Communications Co-Chair – Lat Raza @ Extreme - Latino and Hispanic ERG#ChannelCommunication #ChannelMarketing #ERGAdvocate

Collaborated with key partners on joint marketing activities, including co-branded campaigns, events, and lead generation programs. Developed and implemented partner webinars and ongoing partner communications to enhance partner engagement.

Pioneered “Channel-First Company” initiative. Managed partner infrastructure, including partner portal, deal registration, MDF budgets, and partner microsites. Monitored channel marketing programs and events (sales enablement, seminars, tradeshows) and evaluated opportunities and ROI.

Developed and executed global integrated marketing campaigns for net new audience acquisition programs. Managed GTM (Go-To-Market) plans for worldwide product launches leveraging digital marketing strategy vehicles, such as email campaigns, nurture flows, webinars, content syndication, social media, eBooks, etc.