Work with independent and small businesses to develop logos, branding, marketing collateral, sales and marketing strategies and online and social media strategies. Collaborate with clients to bring to life their vision and concepts for private events from conception, event branding, styling, working with vendors to final set up and execution of actual event.

Oversaw marketing for the 14 auctions in our Western Region. Collaborated with our national marketing team to create new brand guidelines and identity and streamline all marketing standards throughout all of our auctions companywide. Worked directly with our regional and local management to hire and train new marketing coordinators at each site and implement our new marketing processes. Maintained relationships with our commercial sellers and dealer body of both buyers and sellers as well as supported management and sales teams to maximize revenue. Analyzed market demographics and collaborated with our local sales teams and regional sales management to determine potential for brand value and exposure for individual auction sites as well as for commercial accounts. Created quarterly, annual and special event marketing campaigns for our commercial sellers and local auctions within the region.

Prepared, developed and implemented marketing and inside sales strategies for our overall auction location as well as for individual commercial accounts, plans, and objectives on a weekly, monthly and annual basis. Managed and oversaw a marketing and inside sale team of 8 – including an Assistant Marketing/Sales Manager. Prepared weekly, monthly and quarterly plan for and oversaw internal employee and external customer communications through email blasts, direct mail, and customer relationship management tool. Worked with accounting to track budget and ROI on marketing activities, promotions, and special events. Worked closely and collaboratively with operations and sales teams to ensure effectiveness of marketing programs. Researched competitors and customer buying habits as well as current market in relation to our weekly, monthly and annual inventory. Developed content marketing calendar and oversaw content marketing and maintenance of auction website. Planned, developed and executed promotional offers and specials for individual accounts as well as for our auction location. Designed special offers through point of sale, marketing collateral, promotions as well as coordinated with operations and sales teams and our corporate team on executing these special offers. Oversaw public relations activities including planning, drafting, editing, and distributing press releases and auction location communications. Graphic design for marketing collateral including promotional print materials, direct mail, brochures, email and special events graphics. Also managed relations with third-party vendors and negotiate for best rates on printing, advertising, promotional items, etc. Collaborated with corporate marketing to develop new web based CRM tool for the company-Salesforce.com

•Responsible for day to day operations of office•Developed and maintained vendor relationships•Created and managed accounting database•Plan and organize office-wide events•Write and submit proposals for financing of large projects•Organize and lead projects