Adnan's Resume

Adnan

Lahore, Punjab

Nationality Pakistan

Amazon PPC Manager
Profit Whales
2023.03-Current
(3 years)
• Successfully managing the portfolio of 700,000 USD per month Amazon PPC ad spend Using Latest Combination of SQP Reports + Campaign Manager Reports to curate most detailed Ad Funnels• Developed and implemented PPC strategies for 15+ high-profile clients, resulting in a 30% uplift in lead quality• Spearheaded the development and execution of cross-market PPC campaigns, scaling advertising strategies across diverse product categories in the U.S. and European markets• Innovated PPC bid automation processes, reducing overall ACOS by 20% while maintaining a consistent growth trajectory in ad spend efficiency• Utilized a multi-channel strategy, integrating Amazon Sponsored Products, Sponsored Brands, and Display Ads to achieve a 40% uplift in visibility and conversions• Collaborated closely with the sales and product teams to ensure alignment between advertising strategies and product life cycle goals, resulting in faster product launches and optimized ad budgets
Amazon FBA Specialist
Envision Horizons
2022.02-2023.04
(a year)
• Performed comprehensive market research, identifying high-potential products to launch and capitalize on market demand• Strategically optimized product listings through extensive keyword research, competitive analysis, and compelling enhanced brand content, maximizing visibility and driving sales growth• Conducted regular audits of inventory performance and storage utilization, identifying slow-moving SKUs and implementing liquidation strategies that recovered 12% of blocked capital• Pioneered an improved system for managing stranded inventory, reducing unfulfillable inventory by 25% and increasing overall order fulfillment rates• Developed comprehensive reporting dashboards to monitor inbound shipping, inventory health, and FBA fees, resulting in a data-driven approach to scaling product portfolios
Amazon Listing Expert
Silicon Valley Commerce
2020.01-2022.03
(2 years)
• Created and optimized product listings on Amazon, including product titles, descriptions, bullet points, images, A+ Content• Implemented advanced keyword research strategies using Data Dive and Helium 10, resulting in a 30% improvement in organic search ranking for top-performing SKUs• Monitored and updated listing performance based on Amazons algorithm changes, maintaining high-quality listings that consistently ranked within the top 5% of competitors in the niche
Amazon Brand Manager
JDR Consulting Group LLC
2019.01-2020.02
(a year)
• Spearheaded end-to-end brand management for multiple high-profile clients, ensuring consistent brand positioning, messaging, and visual identity across all Amazon touchpoints• Directed product launch strategies, overseeing inventory forecasting, pricing optimization, and marketing campaigns to maximize brand presence, resulting in 40% YoY growth• Utilized Data Dive, Scale Insight, and Seller Board to perform in-depth market analysis, competitor benchmarking, and sales forecasting, driving informed decisions for long-term brand growth• Led Amazon advertising initiatives (PPC, DSP) and organic strategies, boosting sales by 30% through optimized product listings, ad spend allocation, and effective keyword bidding• Developed and managed enhanced brand content (EBC) and A+ Content, improving customer engagement by 25% and reducing return rates by ensuring clear product information• Monitored customer feedback and reviews, implemented continuous improvements in product descriptions, and collaborated with customer service teams to enhance overall brand reputation• Successfully navigated complex Amazon policies, managing compliance issues, listing suspensions, and securing top placement for product listings in competitive categories

Educational experience

University of Engineering and Technology, Lahore
websites bachelor of computer science
Government College Of Science Lahore
Pre-Engineering fsc
Dar-e-Arqam
science matric