# Develop and execute integrated marketing strategies to promote renewable energy solutions across B2B and B2C markets. # Build and manage a strong brand identity in the renewable energy sector with consistent messaging across all marketing platforms. # Plan, design, and execute national and international exhibition participation, including booth concepts, brand visuals, lead capture mechanisms, and post- event follow-ups. # Prepare detailed marketing budgets and cost-effective proposals for exhibitions, events, and promotional activities, ensuring ROI alignment. # Lead multi-channel marketing campaigns across digital, print, and event platforms to maximize visibility and engagement. # Conduct continuous market research to evaluate trends, competitor activity, and customer needs; adapt strategies accordingly. # Manage the creation of compelling content including press releases, newsletters, blogs, and promotional collateral. # Collaborate closely with internal teams (Sales, R&D, Product) and external agencies, vendors, and media partners to align marketing goals. # Analyze KPIs and campaign performance metrics; generate reports and insights for ongoing optimization. # Ensure timely coordination and relationship-building with stakeholders and attendees post-events.

(3 years 7 months)

responsible for managing PR for Huawei Technologies, Microsoft Pakistan, TIE pakistan, Gerry's International, Beaconhouse, knowledge platform, Abacus Consulting and AAA Associates.

(1 year 10 months) ➢ Managing and Handling Karandaaz & Zong 4G PR account ➢ Developing PR strategies to increase mileage in Print, Electronic and Social Media ➢ Formulating Corporate Communications Plans for PR campaigns, Events, Digitals & social Media. ➢ Supervising Daily Media Monitoring and Monthly report ➢Assist in Content Development for Karandaaz & Zong 4G in Articles, Press Release, Interviews, LTEs ➢ Developing PR coverage reports ➢ Assist in developing/amending Press release and translation as per requirement ➢ Assisted Karandaaz & Zong 4G Corporate Communication Team dept in developing Yearly plan ➢ Propose and Develop Budget for PR and Media related Events ➢ Maintaining Archives for industry related data ➢ Ensuring Media coverage of PR in all leading Newspapers and social blogs ➢Developing and Executing Social Media campaigns of WaterAid, Digiskill, Karandaaz and Zong 4G ➢Managing Tweeter Trending & Instagram Bloggers engagements for the Events ➢Ensure maximum Electronic and Digital Media coverage of Every Event

2012 - December 2019 (7 years) ▷ Handling Mobilink, Huawei, Waseela Bank Press Releases. ▷ Integral Part of Mobilink, Huawei Corporate Communication team in formulating Media Strategies. ▷ Media Crises management. ▷ Assisting in developing/amending Press release and translation as per requirement. ▷ Ensure Media presence in Mobilink, Huawei Events ▷ Liaison with Media for Mobilink/Huawei activities ▷ Timely delivery of Daily Media Monitoring reports (Electronic+ Print+online) ▷ Develop Monthly, quarterly & yearly reporting ▷ Developed Google doc’s toolkit to update PR status. ▷ Mobilink, Huawei Event organizing and management. ▷ Assisting Mobilink, Huawei Corporate Communication Team/Marketing dept in developing Yearly plan. ▷ Ensuring Media coverage of PR in all leading Newspapers ▷ Organizing Media events and meeting with Client. ▷ Handling client queries and passing them to concern departments. ▷ Assisting in branding activities. ▷ Record keeping and maintenance of online data. ▷ Share suggestions on Mobilink/Huawei Branding and media relationing. ▷ Managing Mobilink/Huawei reporting record ▷ responsible for Islamabad office Management & administration ▷ supervising Team of Khi, Lhr and Islamabad team for Event management

(1 year 11 months) ▷ Handling existing Govt and Commercial clients ▷ Hunting new and Potential clients ▷ Launching Media Campaigns (ATL and BTL) ▷ Building long term relations with clients ▷ Understanding their Requirements and pass it on to concern departments. ▷ Maintaining Clients records and filing of docs ▷ Corresponding with clients on emails and through letters. ▷ Preparing & Sending EOI’s and Proposals to the Clients ▷ Recovery of bills and outstanding amount