ZHANG CHAO
Regional Sales Director-ASEAN
MaleRegional Sales DirectorLive in SingaporeNationality Singapore
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Summary
Accomplished hands-on executive with over 18 years global experience in sales, business strategy, alliance building, new business creation, and business development.
10 years of Singapore experience(Oracle APAC Demand Generation)and over 8 year of China experience(Huawei) with very good understanding of globalization and the emerging Geos.
Experienced in developing and driving sales strategies for management of complete end-to-end solutions encompassing partner components and bundled services.
Expertise in recruiting, building and motivating high performance teams and strengthening global client relationships.
Sales Strategy and Demand Planning:
Market opportunities – partner with Sales strategy teams to identify what is our next best revenue opportunity (e.g. new Brand vertical, specific market, specific channel, specific offer) and align for the region what should our position be, and drive how do we best take it to market.
Messaging - Guide Product marketing, Analytics teams, Insights & Marketing team on what is needed both for new or existing business growth.
JBPs & RFPs – review and evaluate how we can do better, what’s our framework, how do we more easily operationalize, consistency in how we evaluate the opportunity, how we staff & measure for success.
Prioritize and drive key sales initiatives in the region to achieve business growth objectives and oversee the successful execution of these initiatives.
Self-Serve - Help prepare our teams for self-serve whether that is with Optimum or as we become more self-serve with Max & Grid. Help track against and enable.
Cross platform pollination of Team – Help the team develop and go to market across platforms opportunities.
Work experience
Account Manager-Singapore (新加坡销售)
laiye2025.06-Current(3 months)Regional Sales Director-ASEAN
Beyondsoft Consulting Singapore Pte Ltd2024.04-2025.06(a year)In charge of key account sales, sales enablement, sales operation, alliance & channel and national-wide sales teams support. Main responsibilities include key account sales, channel sales and GTM model design. eRoad is a leading HR SaaS software and service company in ASEAN.Director -Strategic Alliance and Business Development (Ranking: Level 18)
Huawei Technologies, Pte Ltd2016.02-2024.03(8 years)2021-2024: Sales Director- Huawei Software Product Line(RPA Software) . 2019- 2021: Strategic Alliance and Business Development Director-Huawei Datacom Product Line, Selling SDN, Router and Switch, Wifi6 router through OEMs, Channel Resellers, Co-sell Strategic Alliances, Distributors, Independent Software Vendors (ISVs). Rewards: Win 17 Huawei President Award for Outstanding Performance in the past 8 years. Achieved Developed new logos in APAC region. Successfully developed new logo customers into ASEAN Operators. Achieved 90% of target in the Q3 (200k) & Q4 (300k) FY23. Hit the target for 4 million USD sales revenue for Year 2022. 2021-2023 Huawei Software Product Line, Lead a RPA and Call Center Solutions Software Sales and Marketing team for APAC Market(Manage 8 people in the team. Manage to hit the target for 30Million RMB sales revenue for Year 2022). Lead the LTC process for RPA PE, LTC is one of Huawei's three main processes, starting from lead discovery to cash recovery, thus achieving end-to-end integration. Put quality, operation, internal control, authorization, finance and other elements into the process to achieve one-stop operation. Lead to Cash (LTC) is a business operation management idea from sales leads to cash collection. Managing Leads, Leads refer to customers' potential purchase intentions for specific products or services and are the information expression form within customers in the early stage of the project. Leads may eventually bring business opportunities to enterprises. Lead global Alliance and Partner Development Management: covering China, APAC, EMEA(Key Consulting Partner Like PWC, Accenture, Deloitte, E&Y. Key VARs like Digital China, ChinaSoft, iSoftstone), Indirect business (resell and co-sell) through Partners. Lead both Partner and Alliance team to make GTM program, MDF programs for the China markets Partners ecosystem. Prioritize industries solutions, key accounts and partners, bring new business values to customers with enterprise architecture. 2019-2021 :Huawei Data Communication Business Units, Responsible for strategy and business performance of indirect business (resell and co-sell) for Huawei Datacom Product Line, Partner Development Management. SDN, Router and Switch, Wifi6 Partner Development Management include OEMs, Channel Resellers, Co-sell Strategic Alliances, Distributors, Independent Software Vendors (ISVs).Senior Business Development Manager(Team Leader), Communications GBU(CGBU:BSS/OSS, Service Orchestration and Order Fulfillment)
Oracle Corporation2014.09-2016.02(a year)Achieved : Top sales in Year2010 Top sales in Year2011 Q3 Rep of Quarter FY13 Q2 Rep of Quarter FY14 Q4 Rep of Quarter FY14 Business Development: Cover business development for the Communications Global Business Unit (CGBU) for APAC region(China ASEAN & ANZ Region). Manage a group of 5 BDC to Focus on the major Communications Service Provider across APAC. Channel management: building and managing partners and ISVs to drive end2end solution and CGBU by solution selling and programs. New Business Hunting:Oracle Communications Unified Orchestration and Assurance, Oracle Communications Unified Orchestration, Oracle Communications Unified Assurance. Cover business development for the Communications Global Business Unit (CGBU) for APAC region. Focus on the major Communications Service Provider Sales across APAC.Senior Inside Sales Rep (CRM SaaS)
Oracle Corporation2013.06-2014.08(a year)Focus on Oracle SaaS CRM solution selling, including Oracle Sales Cloud(Fusion CRM), Oracle Marketing Cloud(Eloqua), Oracle Social Cloud(SRM), Oracle Service Cloud(Rightnow),Oracle Knowledge Management(Inquira). Cover GC for Oracle Customer Experience (CX) Solution Sales: Make every customer interaction matter by connecting all business data across marketing, sales, commerce, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help customer create, manage, serve, and nurture lasting customer relationships. Build a complete view of customer and their every interaction—no matter how, when, where, or with whom they engage. Empower the entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.Senior Business Development Consultant
Oracle Corporation2011.10-2013.06(2 years)(E-Business Suite, Fusion CRM, Siebel CRM, PeopleSoft HCM, Hyperion, BI ) . 2013 Performance: FY13Q1-Q4 Pipeline Budget: 6.75M USD Pipeline, YTD Achievement: 9.0M USD Pipeline. FY13Q1-Q4 Revenue Budget: 1.6M USD, YTD Achievement: 1.65M USD. Awards: Q3 FY 2012: BDC Spot Award of the Quarter – Tech GC. Experienced in selling Oracle Core Tech and Applications product for a Multi National Company, currently manage the named account for GC market. Qualifying prospects and producing quality pipelines (cold calling, leads follow up meeting). Analyzing customer Requirements in terms of business obstacles, identifying projects, provide potential Oracle solutions, and establish account presence by building trust with key contacts. Presenting and articulating applications product features, benefits, future product map and overall Oracle solutions. Engaging partners for indirect deals. Closing the sales with end user. Good understanding about the FSI and MRD industry names account in China Region.Business Development Consultant (Core Technology)
Oracle Corporation Singapore.2010.01-2011.10(2 years)Awards: Q1 FY 2011: BDC Rep of the Quarter – ASEAN.11
112002.07-2009.07(7 years)07/2008 –07/2009: Account Manager at MediaRing Ltd . 01/2007 – 06/2008: Product Manager for Sun Microsystems at ECS Computers (Asia) Pte Ltd(Distributor for Sun Microsystems) . 11/2004 − 12/2006: Channel Marketing Executive at Creative Technology (China) Co., Ltd July 2002 – December 2002(Internship Program):Attached to National University of Singapore ,Work in Faculty of Medicine IT Departments as IT Staff.
Educational experience
University of South Australia, Australia
Master of Business Administration2008.01-2009.01(a year)Temasek Polytechnic, Singapore
Diploma in Business Information Technology2000.01-2003.01(3 years)
Languages
Chinese (Mandarin)
Native
English
Proficient
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