(1 year 7 months)

(10 years 11 months) • Implement a direct selective focus approach strategy and target some must win opportunities with the top contracting companies in the commercial sector. Negotiated & closed 4 mega deals directly for our partners for very prestigious iconic landmark projects with 4 different major end-users in the region. • Develop the existing channel sales and identify the roadmap for their growth. Penetrated new segments and had the upper hand on fronting the projects from all aspects and end up with achieving the assigned targets for partners. • Onboard new partners for EATON to ensure that the agreed targets are met. Signed four partnerships agreements with new aggressive channels in the region in the past two years. • Communicate effectively with the marketing team to upgrade the products and cover the technical Gaps. Built business case studies associated with all inputs which resulted in expanding the products range within the utility approvals and upgrading the test certificates for some products up to the latest IEC standards. • Provide the product line managers with necessary inputs to develop new products as per the market needs. Managed to beat our competitors with the new Asia products range and increased the market coverage. • Handling the products launches in the region through various seminars. Conducted two seminars every year;; One for both end-users and consultants and separate one for contractors. • Responsible for keeping partners up to date with new technologies / products trainings. Arranged products trainings for partners estimation & design team on a regular basis to maintain the quality of their knowledge. • Providing projects update and precise forecast to the leadership team through CRM system. Captured most of the projects in the region in the CRM tool and increased the projects pipeline in a significant way and maintained the forecast quality as well.

(2 years 1 month) • Create a foundation for the company presence as new player in Abu Dhabi region. Developed the relationships with the key contractors, consultants & end users and built a set of strong network for the company. • Corporation with Abu Dhabi Utilities to prequalify the company to be able to supply projects in Abu Dhabi. The company has become an approved vendor in Abu Dhabi Distribution Company for the first time ever. • Following a pro-active approach and early engagement strategy within all the stakeholders of the project to increase the winning chances and get the offered solutions approved within the project value chain. Secured a Head quarter building for the Police Department as first project for the company in Abu Dhabi. • Reviewing the quotations prepared by estimation team and provide heads up on how to optimize the offering to meet the customers budgets. Reduced the costing for most of the projects and increased the hits rates through vendors management and offering alternative products categories that maintain the desired technical aspects. • Utilizing the market intelligence database to achieve the desired growth. Succeeded to register the company with important end-user (Ministry of publicWorks) and supplied a lot of government projects within Dubai & Northern Emirates accordingl