Handling 2 dermatology OTX brands worth INR 10 Cr - Catering to Face & Hair CareLaunched Lumacip brand in the 884 Cr Demelanizing Agents Segment

B2B Stint - Worked with the ACSS Cluster Alliance KAM team for B2B product portfolio expansion• Analysed the 20k Cr Hospital B2B Market, understanding the therapy & molecule wise split in the HSA• Suggested a product basket of commoditised molecules & onboarding roadmap to expand the B2B BusinessMarketing Stint - Worked with the Emerging Cluster team for brand management of a moisturiser range• Analysed the available Omni-Channel HCP interaction channels and suggested an optimal mix • Performed competition benchmarking in terms of ingredients, marketing communication visuals & pricing• Undertook a perception gap understanding study covering 30+ dermatologists across 4 cities• Identified key critical success factors and created marketing communication, both in-clinic & ex-clinicManufacturing Stint - Worked with the Tablets department of Cipla Sikkim Unit 1 Plant• Understood complete Dispatch to Dispense Journey for a drug brand and categorised the VA/NVA activities along the value chain• Identified the bottleneck processes & recommended process standardisation for area changeover timesVolunteering Stint - Worked with the EHSAS department of SNEHA NGO for a period of 2 weeks • Elevated user engagement and retention of the RAAHI Progressive Web App through impactful UI/UX enhancements and innovative feature improvements.• Spearheaded the expansion of user acquisition and app adoption by devising and implementing an effective marketing strategy plan.

Awarded PPOWorked on Project Titled: Assessment of Multiparameter Immunofluorescence Based Analyzer (CipPoint) Potential• Undertook Survey of Key Stakeholders across the diagnostic segment vertical covering 50 corporate hospitals, pathological labs & nursing homes• Defined the Target Segment & Quantified the Market Potential PAN India, tabulated a robust database of 40k+ hospitals & 8k+ diagnostic labs across Tier 1, Tier 2 & Tier 3 cities• Formulated Key Positioning & Marketing Communication Strategy based on the Need Gap Understanding• Prepared an end to end Launch Plan with tentative activity timelines

• Amazon Seller Central Project Manager for 14 different projects with clients catering to US, UK, and Indian Markets dealing in home furnishing, toys and games, handbags, beauty, health, and personal care categories• Administered ads campaign management for clients, handling monthly marketing spends budget of $60,000• Induced 109% YoY Amazon Ad sales growth during peak February season (2021 vs 2020) for a US based client, while utilizing an 83% YoY spend increase• Advanced reach for a cosmetics brand to 1 million relevant impressions from 0.3 million in a period of 1 month by utilizing cost-efficient targeted campaigns• Groomed and mentored junior recruits, also trained them about the working and technical knowledge of amazon advertising