8 years 5 months , Retail Training and 职位:Events (3 years 7 months) - Currently overseeing Ring’s entire B2B channel marketing, which includes all aspects of partner marketing for distribution, dealers, home builders, valued- added resellers, and small-to-medium businesses; including the development and implementation of marketing and go-to-market programs that target specific channels to promote all things Ring and whole-home security for our Commercial and Installed Solutions space. - Currently leading the development, management, and execution of all global trade shows within the B2C and B2B channels for the brand for the last 6 years, including the Consumer Electronics Show (CES), International Builders Show (IBS), ISC East and West, CEDIA Expo, IFA Berlin, Gitex Dubai, and retailer-specific trade shows for Best Buy, Home Depot, and Lowe’s. This includes leading, developing, and executing all marketing to amplify engagement for the target audience of each show, speaking and training opportunities for the conferences, social media marketing initiatives, and managing all talent for any of the activations. - Oversees end-to-end planning and production for experiential programming within the brand and product awareness campaigns. Partners closely with Brand Marketing, Creative, PR, Social, Acquisition, Production, Sales, and external agencies to develop programming that disrupts the conventional experiential model. - Led the brand’s Ring Store program from 2017 through 2020, which resulted in 5 stand-alone brick and mortar store locations for Ring located in Los Angeles, Orange County, Scottsdale, and the Mall of America in Minnesota. Worked side-by-side with our internal Creative team, third-party fabrication agencies and designers, architects, and mall management in the design, development, buildout, staging, execution, opening, and day-to-day management and 360 marketing for each of the store locations.

Marketing, Retail Training 职位:and Events (3 years 9 months) - Developed channel marketing programs for sales growth and revenue enhancement. - Supervised third party agencies, vendors and team members to plan and conduct campaigns, trade shows and other promotional events. - Ensured that customers are up-to-date with new products and enhancements. - Addressed sales related issues and conflicts in a timely manner. - Evaluated existing marketing programs and recommend changes for improvements. - Developed profitable marketing plan based on industry trends and competitor activities. - Worked with the team in executing marketing plans to support product positioning and branding initiatives. - Maintained marketing collateral such as white papers and case studies. - Maintained templates for sales proposals, white papers and reports. - Stayed current on market trends, industry standards and competitors. - Informed management on potential competitive threats and propose corrective actions. - Performed business reviews and provide improvements. - Monitored and manage expenses within allotted marketing budget. - Provided excellent customer services to ensure customer satisfaction and retention.

(1 year 3 months) - Responsible for developing, driving and implementing channel marketing activity for selected groups of channel partners. - Specialized in retail execution, including but not limited to: POP displays, signage, training, print, ads, merchandising and planogram, as well as involvement in any sourcing, operations and logistics in executing such retail initiatives. - Developed and overseeing the marketing plan for specific channels within the organization. - Implemented channel campaigns in order to expand market share and pursue aggressive growth targets. - Worked closely with all aspects of the business to gather product and channel insights. - Worked closely with the product and corporate marketing teams to support brand development and experiential activities. - Utilized data and shopper insights to provide recommendations to drive category distribution and market share. - Oversaw day to day channel operations in both local and international markets. - Understood changing and differing priorities depending on territories and how these impact channel marketing.

1 year 8 months 职位:Manager (1 year 3 months) Created, developed and implemented messaging and communications strategies that are consistent across all channels and are centered on the customer; through advertising, sales promotion, public relations, direct marketing, digital content and social media.

Responsible for integrating promotional elements into marketing and maximizing communications channels to ensure the proper message is delivered to customers.

(1 year 4 months) Hired to help build, design and develop a line of women's accessories for an up-and-coming startup company: - Consumer research through surveys, social media and trend forecasting - Sourcing raw materials in the Fashion District of Downtown Los Angeles - Designing and product development - Created product boards for the line - Coordinated and communicated with overseas vendors - Developed an eCommerce site - Product sampling and distribution

Experience (2 years 9 months) departments in market research and analysis, as well as product development, packaging, eCommerce and public relations: - Created, edited and managed content on all forms of the brand's social media (Facebook, Twitter, Pinterest, Instagram, YouTube, Hootsuite, as wellas Google Analytics). - Assisted and coordinated with the marketing, sales and warehouse teams for yearly trade shows, as well as twice-a-year participation at New York Fashion Week. - Vendor relations, both local and overseas. - Sourcing, buying, merchandising and product development of women's accessories to vendors in China and other overseas, manufacturing countries. - Worked side-by-side with the buying and planning teams to research and analyze market and sales trends, as well as trend forecasting, when doing the annual Gifts With Purchase (GWP) Forecast. - Coordinated all of the packaging and printing process from start to finish: garnering price quotes, communicating with printing press and plants, paper stock and Pantone/color matching, checking of digital and print proofs, press checks and timely delivery. - Well-versed and experienced in the Electronic Data Interchange (EDI) process from start to finish: 754 (Routing Instructions), 810 (Invoice), 811 (Consolidated Invoice), 832 (Price/GSX Catalog), 850 (Purchase Order), 856 (Advanced Ship Notice), 860 (Purchase Order Change Request), 870 (OrderStatus Report) and 997 (Complete/Acceptance); as well as Amazon Vendor Portal and Relations. - Created and managed business reports and analysis. - Light design work (InDesign, Illustrator, Photoshop) and administrative work. - Copy writing - Sending, receiving and tracking of product shipments. - Handling of returns and warranty replacements in the company's operations and logistics center.

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