Sales Jobs In China For English Speakers

Learn five key points of working in advertising series Sales Jobs In China For English Speakers.

1. Flow generation

Marketing is to promote your brand and service. It's very important for people to understand your brand and service. In terms of marketing, the first thing we usually consider is to attract traffic and let more people know the existence and advantages of the brand. Most of us will consider website drainage first. The preferred ways to attract consumers to visit the website are search engine advertising, social marketing, search engine optimization and member marketing.

2. Content

Where do you set the content while attracting traffic? A rich and useful center is essential. Usually, the center is a stand-alone website, but there are other options. You can choose to open a store only on the e-commerce platform, or even choose to open a wechat store. In some cases, even wechat accounts can replace information websites.

No matter which option you choose, you absolutely need to use Mandarin in mainland style to write content. It should lead users to the next step in using your brand. In other words, content should help them transform.

China's mobile phone usage is very high. So make sure your content works on both smartphones and tablets.

3. Transaction / conversion

Whether you are engaged in e-commerce, B2B or other fields, consumers need to be able to perform an operation. If your website allows online payment, you should know that Chinese consumers use different payment methods. Alipay is the first.

If you want to generate potential customers, you should know that Chinese consumers are not as big as Westerners in the form of email or potential customers. Make sure to include other contact options such as wechat, QQ, live chat and phone.

Understanding Chinese consumers

Before proceeding, it is important to understand Chinese consumers. They grew up in an environment that can be described as "fanatical" or "fast-paced.". They are also wary of counterfeit goods and after-sales services. In addition, many of our customers actually have to compete with themselves! There are websites, Taobao stores, and even physical stores that claim to be them. Respect and understand Chinese consumers. You will need to work harder to win their trust.

4. Interaction

For us, "interaction" refers to communication through one-to-one customer support and social media. First, Chinese consumers prefer instant communication. They want to get information quickly, and they want people to connect with each other.

Common communication channels include live chat box, wechat, QQ and telephone. Secondly, Chinese consumers respond well to the recommendation of relatives and friends.

5. Brand building

This is the hardest to measure, but essential. Digital marketers avoid the dark cloud because they can't measure it, but white haired marketing strategists have been sacred for generations.

The more people trust your brand, the more they buy. Not only that, but also below a certain threshold, your conversion rate may be low. In other words, if consumers don't see signs that they can trust their brand, your sales are likely to be close to zero.

If you are one of the lucky ones, you have got brand recognition in China. Maybe some companies are distributing your products, or the influential WeChat official account has spread good words about your brand.