Job Responsibilities: - Familiar with SEM bidding mechanism, familiar with Google, Baidu, 360, Sogou and other major search promotion platform features and background use. - Responsible for the construction, management and optimization of the promotion account (keyword selection / no word, quality optimization, advertising creative writing, landing page configuration, etc.). - Organize and analyze the bidding keywords, analyze and evaluate the daily account placement data, and adjust the promotion strategy in time. - The traffic landing page, from the sensibility, technical, marketing and other dimensions of their own optimization recommendations and practical adjustments. - Flexible control of promotion efforts and capital investment, to improve the quality of leads, control the cost of promotion, improve ROI.

Requirements: - Full-time undergraduate degree or above; - 1-2 years of optimization experience, proficient in the rules and play of SEM channels such as Google, Baidu, etc., with successful cases preferred. - Marketing mindset, sensitive to data, solid data analysis skills, content marketing skills and strong communication skills. - Have certain anti-pressure ability, self-drive and teamwork spirit, strong sense of responsibility, motivation.