Job Responsibilities Develop and implement the company's public relations strategy to ensure consistency with the company's overall strategy and business objectives. Maintain close contact with the media, arrange press releases, interviews and media activities to ensure accurate and timely dissemination of company information. Plan and organize various PR activities, including product launches, industry forums, social welfare activities, etc., to enhance the company's brand influence and social image. Monitor and analyze public opinion dynamics in the media and social networks, respond to crisis events in a timely manner, and maintain the company's reputation. Cooperate with various departments within the company to ensure that PR activities are coordinated with the company's business, products and marketing strategies. Track and evaluate the effectiveness of PR activities, collect feedback, and continuously optimize PR strategies and activities. Establish and maintain good relationships with partners, industry organizations and government agencies to promote cooperation and development between the company and all parties.

Requirements Bachelor degree or above, preferably in journalism, media, PR or related fields. At least 3 years of working experience in public relations or related fields, with successful PR cases preferred. Familiar with the operation rules and procedures of PR industry, with excellent PR strategy development and execution ability. Good communication skills and interpersonal skills, able to establish good relationship with various publics, media and partners. Strong crisis response and public opinion analysis skills, able to handle crisis events quickly and accurately. Good teamwork spirit and innovation ability, able to work with internal team and external partners.