Operation Manager
15~20K CNY/Per month
Full-time
Unlimited experience
Refresh at 2 years ago
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Guangzhou
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Job responsibilities
Afterwards
- Research on local consumer marketing channels, and provide insight and suggestions on marketing localization and channel selection;
- Work closely with internal performance marketing team to develop marketing strategy for local site, develop and maintain partnership with local marketing channels;
- Be familiar with CPC, CPA, CPS, CPM, DSP advertising, work with marketing team to establish clear measurement and management plan across above marketing activities;
- Work with internal operations team to plan and execute online marketing campaigns and promotions across multiple local language channels;
- Creating landing pages, translate, define and refine messaging and content for online marketing campaigns of local language site;
- Collaborate with all event relevant departments to deliver, report on, and optimize success of the online events;
- Align with the product manager to execute plan and strategy for local language site online events, including setting conversion points and optimizing user funnels;
- Leverage data tools to monitor, analyze and optimize marketing performance based on the pre-defined ROI and KPIs.
Job Requirements
* Native language speaker German with strong written skills and Strong English language skills; Multi-lingual speakers preferred.
* 1-3 years of experience working at internet companies or advertising agencies, organizing online marketing events, campaigns, promotions;
* An understanding of local and market cultural sensitivities would be an advantage
* Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate;
* Experience in optimizing landing pages and user funnels;
* Extreme attention to detail, time management, organization skills;
* Strong analytical skills and ability to strategize and analyze campaign effectiveness and ROI;
* Must have a positive and flexible attitude for working in a fast-paced environment and across various departments and functions;
* Up-to-date with the latest trends and best practices in online marketing and measurement.
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