Marketing Research Manager
20~25K CNY/Per month
Full-time
3~5 years
Refresh at 2 years ago
63 Views
13 Apply
Beijing
Share
Job responsibilities
1、 Job Overview
The market research manager is a key role responsible for the company's market research and data analysis work. By collecting and analyzing market information, they provide data support for the company's strategic decision-making, help the company better grasp market dynamics, optimize products and services, and enhance market competitiveness.
2、 Main responsibilities
Market research planning
Develop a market research plan based on the company's strategic goals and business development needs, clarifying the research objectives, content, and methods.
Design and optimize market research questionnaires and tools to ensure the accuracy and effectiveness of the research.
Market data analysis
Collect, organize, and analyze market data, including competitor information, industry trends, consumer behavior, etc.
Using statistical methods and data analysis tools to deeply mine market data and extract valuable business insights.
Report Writing and Reporting
Write a market research report, including market overview, analysis conclusions, recommended measures, etc., to provide decision-making support for the company's decision-makers.
Regularly report research progress and analysis results to superiors and marketing teams, participate in business discussions and strategy formulation.
Team collaboration and communication
Collaborate closely with departments such as product, sales, and operations to provide market data and analysis support, driving business development and product optimization.
Coordinate internal and external resources to ensure the smooth progress of market research work.
Market trend tracking
Pay attention to industry dynamics and market changes, and timely capture market opportunities and threats.
Analyze the impact of policies, regulations, technology and other factors on the market, and provide a basis for the company to formulate response strategies.
Knowledge sharing and training
Share market research methods and experiences within the company to enhance the team's market insight capabilities.
Regularly organize training to enhance the data analysis skills and market sensitivity of team members.
Job Requirements
-Major in Economic Management in the United States or China, Master of Business, MBA, EMBA, and overseas work experience.
-Familiar with marketing, management, psychology, and marketing knowledge.
-Familiar with market dynamics, understanding changes in market demand, adept at formulating marketing strategies and pricing policies, and proposing various contingency measures according to market competition needs.
-Strong organizational, judgment, negotiation, and adaptability skills, flexible, efficient, and efficiency oriented.
-Has strong coordination and data analysis skills, can use sales data to analyze the market and existing problems, and timely propose adjustment measures.
-Good communication skills and excellent team management experience.
Similar jobs
Search for your dream jobs
Job category
City or country
Company info
Also view
Store Operations Trainer
25~40K THB/Per month
Full-time
Thailand
China Foreign Union (Chengdu) Human Resources Management Co., Ltd
Save job
0 Views
0 Apply
Refresh at 17 days ago
Junior sales specialist
2~4K EUR/Per month
Full-time
Poland
MUST
Save job
0 Views
0 Apply
Refresh at a year ago
Marketing Specialist( Consumer Goods)
15~20K CNY/Per month
Full-time
Shanghai
HQTS GROUP
Save job
0 Views
0 Apply
Refresh at 2 years ago
Marketing Specialist (Consumer Goods)
15~20K CNY/Per month
Full-time
Shanghai
HQTS GROUP
Save job
0 Views
0 Apply
Refresh at 2 years ago
Marketing Specialist
10~15K CNY/Per month
Full-time
Shenzhen
BitBank
Save job
0 Views
0 Apply
Refresh at 2 years ago
Marketing Specialist
15~20K CNY/Per month
Full-time
Guangzhou
e-Cantonfair
Save job
0 Views
0 Apply
Refresh at 2 years ago
Overseas Business Specialist
15~20K CNY/Per month
Full-time
Guangzhou
e-Cantonfair
Save job
0 Views
0 Apply
Refresh at 2 years ago
Email Marketing Executive
20~25K CNY/Per month
Full-time
Shenzhen
Anker Innovations Technology Co.,Ltd
Save job
0 Views
0 Apply
Refresh at 2 years ago
Marketing Manager in Russia
10~15K CNY/Per month
Full-time
Russia
GEOR Global Recruitment (Shenzhen) Ltd.
Save job
Headhunting
Refresh at 2 years ago




