Marketing Manager
Negotiable
Full-time
3~5 years
Refresh at 2 years ago
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FuZhou
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Job responsibilities
1. Based on the overall strategy of the headquaters, plan and execute regional marketing strategy to ensure the achievement of business goals.
2. Responsible for channels construction and management, executing online and offline campaigns and programs.
3. Conduct regional product plan to enhance the competitiveness of our products.
4. Work closely with sales teams to brief them with value propositions and messaging to successfully execute campaigns.
5. Responsible for regional market data collection and analysis: competitive product analysis, price analysis, user demand analysis, channel analysis
6. Build strong relationships between our teams: Marketing, Product, Sales, etc to reach regional sales target.
7. Develop regional sales channels for more customer resource acquisition; Visit key customers to maintain a good relationship; build and maintain customer pool.
Job Requirements
1. Bachelor’s degree or above.
2. Fluency in both written and spoken business English.
3. Experience in B2B technology marketing or Product marketing background is an advantage.
4.Experience in managing integrated marketing campaigns and working with multiple marketing channels.
5.Solid knowledge of building strong relationships with colleagues and partners.
6.Great communication skills, initiative and the drive to help others in the team.
7.Knowledge of key platforms: Pardot/Market/other marketing automation tools, CRMs (Salesforce), Google Analytics, Facebook, Instagram advantageous.
8.Demonstrated ability to analyses and distil data into actionable insights and to inform campaign strategy.
9.Analytical skills and experience in market research to deal with advanced lead lifecycle and tracking the entire lead funnel.
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