Global Marketing Manager

30~35K CNY/Per month

Full-time
5~10 years
Refresh at 2 years ago
24 Views
4 Apply
Shanghai
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Job responsibilities
Job Duties: - Develop strategies and tactics to promote our company and drive qualified traffic to our doors. - Deploy successful marketing campaigns and be responsible for the entire process from idea to execution. - COMPETITIVE INTELLIGENCE: Clearly analyze all competitors in the domestic and international markets and benchmark against the best creative. - Work closely with Finance and Sales to meet customer and company needs in the most profitable way. Working directly with sales people to improve their selling skills and capabilities is a good example of this. - Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, campaign management, publicity, social media, lead generation campaigns, copywriting, performance analytics and more. - Produce valuable and engaging content for our website, social networks and blogs that attracts target groups and converts. - Identify gaps in existing marketing campaigns and develop pragmatic solutions within budget constraints. - Responsible for marketing budgets and rationalize the allocation/investment of funds. - Measure and report on the performance of marketing activities, gain insights and evaluate against targets. - Coordinate, manage and oversee marketing efforts with various departments within the organization. - Develop strong KPIs for the marketing and business development teams. - Review and report results to all teams on a weekly basis to identify solutions to increase lead volume. - Monthly analysis with all supervisors and finance team to review all results.
Job Requirements
Job Requirements -Minimum Bachelor's - Master's Degree in Marketing, overseas background preferred. -Minimum 3-5 years of multinational marketing experience related to B2B business. -Experience in similar industry is preferred. -Experienced marketing versatility and a proven track record of success as a business partner delivering on business priorities as a contributor. -SEO, traffic, KOL, SQL, exhibition experience required. -Good teamwork skills/leadership. -Communication skills and networking abilities. -Good organizational and planning skills. -Adaptable -Results driven -High attention to detail
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