Global Marketing Manager
30~35K CNY/Per month
Full-time
5~10 years
Refresh at 2 years ago
19 Views
4 Apply
Shanghai
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Job responsibilities
Job Duties:
- Develop strategies and tactics to promote our company and drive qualified traffic to our doors.
- Deploy successful marketing campaigns and be responsible for the entire process from idea to execution.
- COMPETITIVE INTELLIGENCE: Clearly analyze all competitors in the domestic and international markets and benchmark against the best creative.
- Work closely with Finance and Sales to meet customer and company needs in the most profitable way. Working directly with sales people to improve their selling skills and capabilities is a good example of this.
- Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay-per-click campaigns, campaign management, publicity, social media, lead generation campaigns, copywriting, performance analytics and more.
- Produce valuable and engaging content for our website, social networks and blogs that attracts target groups and converts.
- Identify gaps in existing marketing campaigns and develop pragmatic solutions within budget constraints.
- Responsible for marketing budgets and rationalize the allocation/investment of funds.
- Measure and report on the performance of marketing activities, gain insights and evaluate against targets.
- Coordinate, manage and oversee marketing efforts with various departments within the organization.
- Develop strong KPIs for the marketing and business development teams.
- Review and report results to all teams on a weekly basis to identify solutions to increase lead volume.
- Monthly analysis with all supervisors and finance team to review all results.
Job Requirements
Job Requirements
-Minimum Bachelor's - Master's Degree in Marketing, overseas background preferred.
-Minimum 3-5 years of multinational marketing experience related to B2B business.
-Experience in similar industry is preferred.
-Experienced marketing versatility and a proven track record of success as a business partner delivering on business priorities as a contributor.
-SEO, traffic, KOL, SQL, exhibition experience required.
-Good teamwork skills/leadership.
-Communication skills and networking abilities.
-Good organizational and planning skills.
-Adaptable
-Results driven
-High attention to detail
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