- Retaining rich American online channel (PR, media, deal etc) resource, to control the overall direction of the channels (including but not limited to: Twitter, Facebook, YouTube, TikTok, etc.) by combining internal and external resources; - Through various means of operation, we will expand brand awareness, increase the number and activity of users, and create a high-quality social media ecology - Responsible for the research and analysis of the American asocial media market, news collection and hot spot tracking in related fields, integration with social media content, and efficient link with users - According to the needs of the E-shop, develop the localized private domain operation mode in the United States -According to the company's strategy, formulate a content strategy that can cooperate with the company's overall delivery plan, arrange the company's annual marketing event calendar, issue requirements to the creative team and supervise the implementation;

- 5 years or above experience in overseas social media operation, with relevant experience in brand marketing, content marketing or integrated marketing, with certain methodology and successful cases - Excellent creative planning ability, able to integrate internal and external platforms and partner resources - Good learning ability, strong ability to work under pressure, good communication skills and teamwork spirit - native speaker & content