Key Responsibilities:- Identify, develop and execute a global brand strategy that will increase brand awareness, enhance brand equity, build customer loyalty, and increase our brand's market value.- Develop, manage and execute co-branding plans with direct customers to ensure we continuously maintain and improve our brand value.- Lead with the launch of new games and gain early market acceptance.- Coordinate with the global operation team and global marketing team to ensure consistent communications of all brand messaging.(login to view email)

Requirements:- Strong market analysis, strategic positioning and analytical skills- Bachelors degree in Marketing, Business or similar field of study required.- Strong English communication skills (oral, verbal and written)- Experience in a 4A's agency is a plus- Located in (or willing to relocate to) Shanghai, China