Branding Manager
20~25K CNY/Per month
Full-time
3~5 years
Refresh at 2 years ago
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Hangzhou
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Job responsibilities
Engage and educate internal teams to strengthen understanding of brand strategy, brand expression system, brand messaging and experience strategy
Strategic Planning: Assist to deliver the annual brand strategy process, and lead the execution of consumer centric programs.
Brand Consistency: Help to drive brand identity consistency in voice, tone and message across all channels (i.e. Packaging, Advertising, Infomercial, PR, Social/Content Marketing and Web Properties, collateral, trade etc.).
Agile: Results-orientation and ability to operate with agility to run with a test and learn approach.
Collaboration & Integration: Lead a cross functional and agency working teams, which include but not limited to peer team leader, Collaboration, alignment, and influence with multiple stakeholders is a key to success.
Analysis & Reporting: Lead the analysis and reporting of market and competitor trends to identify business issues/opportunities.
Research: Perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs.
Job Requirements
Minimum Bachelor's degree (or equivalent) in marketing, communications, or a related field
3-5+ years of brand marketing experience.
Experience managing Media and/or Creative agency partners, and a broad set of internal stakeholders.
Must have solid experience developing brand strategies grounded in insights and analytics.
Experience working with (or within) agencies on brand-building projects
Exceptional project management skills with a highly developed sense of creative excellence
Ideal candidate will have previous experience with mature lifestyle brands or home industry
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