Assist in the development and execution of brand marketing strategies in line with the company’s overall goals and annual plans, focusing on boosting brand awareness and user engagement in North America. Collaborate with internal teams, including development, social media, PR, and business development, to roll out integrated promotional campaigns across multiple channels (both online and offline). Create and manage content for marketing campaigns, including influencer collaborations, digital ads, social media, and partnerships. Generate creative and strategic ideas during team brainstorming sessions to enhance campaigns and drive brand initiatives. Conduct market research and competitor analysis to identify key opportunities for brand growth in the North American market. Track and analyze campaign performance, offering insights and actionable recommendations for optimizing future strategies. Build and maintain strong relationships with key industry partners and influencers to expand the brand’s presence. Stay on top of gaming and entertainment trends to ensure Genshin Impact remains competitive and innovative in the market.

Bachelor’s degree in Marketing, Communications, Business, or a related field. 1-3 years of experience in brand marketing, preferably in the gaming or entertainment industries. Passionate about gaming, with a strong knowledge of Genshin Impact and the broader gaming community. Strong logical thinking and the ability to articulate ideas clearly and effectively. Experience with brand partnerships and influencer collaborations. Ability to work independently and collaborate effectively in a fast-paced environment. Strong project management and organizational skills, with a proven ability to manage multiple tasks and meet deadlines. Familiarity with social media platforms (Facebook, Twitter, Instagram, YouTube, TikTok) and digital marketing strategies. Analytical mindset, capable of interpreting data and translating it into actionable insights. Pluses: Experience working in cross-cultural environments, with the ability to adapt to different company systems. Mandarin is a plus but not required.