Job responsibilities Responsible for formulating the company's brand marketing strategy, including brand positioning, image shaping, communication channel selection, etc., to ensure that the brand strategy is consistent with the overall strategy of the company. Plan and execute various online and offline marketing activities, such as promotional activities, new product launches, brand promotion activities, etc., to increase brand exposure and market influence. Monitor and analyze market dynamics, competitor information, and consumer behavior to provide data support for marketing strategy adjustments. Establish good relationships with advertising companies, media organizations, and other partners to ensure the smooth execution of brand marketing activities. Responsible for designing, producing, and updating brand promotional materials, including brochures, posters, videos, etc., to ensure consistency and aesthetics of the brand image. Coordinate various departments within the company to ensure close coordination between brand marketing activities, products, sales, and other aspects. Track the effectiveness of marketing activities, regularly evaluate brand awareness, reputation and other indicators, and propose improvement suggestions and measures. Pay attention to industry trends and new technological developments, and timely integrate innovative elements into brand marketing activities.

Job requirements Bachelor's degree or above in marketing, advertising or related fields, possessing solid theoretical knowledge of brand marketing. More than 3 years of work experience in brand marketing or related fields, familiar with brand marketing processes and operational methods. Having sharp market insight and innovative thinking, able to independently plan and execute marketing activities. Possess good communication skills and teamwork spirit, able to effectively communicate with team members, partners, and clients. Proficient in using various office software and marketing tools, such as Photoshop, PowerPoint, CRM systems, etc.