Main responsibilities Brand strategy formulation and implementation Develop brand development plans and annual brand strategies based on the company's strategic goals and market positioning. Supervise the implementation of brand strategy to ensure consistency between various brand activities and the overall strategy of the company. Brand Communication and Promotion Plan and organize various brand communication activities, including advertising, public relations, online and offline activities, to enhance brand awareness and influence. Establish good relationships with media, partners, etc., and expand brand communication channels. Brand image management Responsible for the design and maintenance of the brand visual recognition system, including brand identification, VI system, etc. Ensure consistency in brand image across various media and channels, and maintain the integrity and unity of brand image. Market research and competitor analysis Regularly conduct market research to understand consumer demand, market trends, and competitor dynamics. Analyze competitor brand strategies and provide reference basis for the formulation and adjustment of the company's brand strategy. Brand Crisis Management Establish a brand crisis response mechanism and develop crisis response plans. When a brand crisis occurs, respond quickly and handle it properly to reduce the negative impact of the crisis on the brand image. Team collaboration and communication Work closely with various departments within the company to ensure the smooth implementation of brand strategies in each department. Regularly report the progress and achievements of brand work to company leaders, and propose improvement suggestions.

Requirements: 1. Bachelor degree above. 2. One year of marketing experience or above, yacht industry working experience is an advantage. 3. Language skills: English (Native or near native), people who speak English, Italian and Chinese is highly preferred.Native Italian speaker who also can speak fluent English and Chinese is highly preferred. 4. Familiar with yachts, sailboats, water sports equipment. 5. Strong proficiency in Microsoft Excel, Power point and Word. 6. Good planner and independent worker. Can work under pressure.