Account Executive

5~10K CNY/Per month

Full-time
1~3 years
Refresh at 3 years ago
58 Views
1 Apply
Beijing
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Job responsibilities
Client Management • Assists the team with the management of client accounts and projects, helping to establish TEAM LEWIS as an invaluable long-term partner for marketing and communications services • Offers thoughtful advice and recommendations to clients and team regarding media opportunities and tactics • Coordinates communication (including meetings and reviews) with clients and ensures deadlines and service agreements are adhered to • Participating in new business pitches by providing research support and coordination • Assists with the coordination of press tours, events and review programmes Media Relations • Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative • Researches and identifies appropriate journalists, bloggers and analysts on an on-going basis • Develops and strengthens existing media relationships for self and the team • Monitors relevant news sources and alerts the team to relevant breaking news opportunities • Understands and identifies strong news angles and media opportunities • Secures on-going and regular media opportunities such as columns and Q&As • Organises and coordinates media interviews and press briefings Content • Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high-quality content • Creates press materials and compelling content for both traditional and digital media • Creates valuable and insightful briefing sheets to assist clients with their press communications • Understands and develops knowledge around finding a good news angles or hooks • Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client • Works with content specialists to ensure a consistent level of quality for all written content Digital / Social media • Provides social media execution and management of related digital activity • Implements and maintains social media communities, campaigns and projects for digital clients • Develops compelling and impactful digital content and integrated campaigns for both current and prospective clients • Contributes to client growth and impact across the full spectrum of social media channels including, but not limited to, Twitter, Facebook, LinkedIn, YouTube and Instagram • Production of social first copy for all channels using appropriate techniques and language relevant to each platform Team working and development • Ensures personal and deliverable client objectives are met on an on-going basis • Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties • Escalates general new business requests to appropriate team members, acting as a first point of contact for external enquiries • Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development • Supports with the training of graduates and interns wherever possible • Regularly attends TEAM LEWIS training sessions and daily press briefings to enhance skills and develop knowledge Reporting and analysis • Tracks and reports on media activity, including coverage reports, press clippings, online media engagement • Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director • Communicates account performance internally at account reviews • Provides reports to the Account Director or senior management team on request General • Supports the Account Servicing team on ad hoc initiatives and projects • Takes a proactive role in promoting the TEAM LEWIS brand, its identity, values and work • Supports the HR / talent team by promoting both internal and external opportunities at TEAM LEWIS across social media and via the referral scheme • Contributes and supports the continuous improvement of systems, practices and policies
Job Requirements
• Relevant experience of working in a B2B, corporate, consumer or digital communications environment at an Account Coordinator or Account Executive level • Attention to detail 
 • Proven written ability in English and local languages • Creative thinking 
 • Understanding of client business issues and requirements 
 • Highly developed presentation skills 
 • Thorough knowledge of media: print and broadcast 
 • Understanding of market research and analysis 

 • Ability to delegate effectively 
 • Calmness under pressure and ability to achieve tight deadlines 
 • Proven ability to keep abreast of current affairs and relate them to client situations 
 • Polished and professional appearance
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