Summary

Work experience

• Regional Business Development Manager

  VIVA Entertainment Group

  2019.01-2024.01

  (5 years)

  • Led end-to-end regional commercial operations for one of the Philippines’ largest entertainment and media conglomerates, overseeing marketing, promotions, radio, and events. o Directed multi-channel regional campaigns that contributed to three No. 1 box-office films and a combined global gross exceeding PHP 1B, through strategic media buys, exchange deals, and co-marketing partnerships. o Expanded provincial market penetration by designing localized audience activation strategies, increasing brand visibility and engagement outside Metro Manila. o Appointed Officer-in-Charge (OIC) of Halo-Halo FM Radio, assuming full responsibility for commercial strategy, advertiser relations, and sales leadership; doubled station sales revenue (100%growth) within two years by restructuring rate cards, strengthening key accounts, and reviving dormant advertisers. o Served as a mentor for the Cebu Chamber of Commerce entrepreneur incubation program, advising early-stage founders on branding, go-to-market strategy, and commercialization to improve startup viability.
• Account/Project Manager

  CGKformaprint, Inc.

  2015.01-2019.10

  (5 years)

  • Provided account and project management support for a leading marketing communications firm, serving major corporate clients in the mining and energy sectors while supporting executive leadership. o Managed key corporate accounts, acting as the primary liaison between clients, creative teams, and production partners, leading the 2016 annual report project, securing and closing a PHP 1M contract and delivering the project on time and within scope. o Served concurrently as Executive Assistant to the CEO, supporting strategic planning, client negotiations, and high-level presentations. ORGANIZATIONAL MEMBERSHIPS Cebu Chamber of Commerce 2017 to 2024 • Acted as company representative in various business chamber events, mainly for networking and partnership purposes for various company initiatives Mandaue Chamber of Commerce 2017 to 2024 • Acted as company representative in various business chamber events, and as part of the organizing committee for the 2021 to 2023 Business Chamber months, respectively • Served as the Vice-Chairman of the TikTok Digital Contest for the Mandaue Business Chamber in Month 2022
• Regional Media Solutions Officer

  SKYCABLE Corporation

  2017.01-2019.09

  (3 years)

  • Managed sales and administrative operations for the ancillary media business of a top three Philippine telecommunications provider, supporting revenue growth through diversified media offerings. o Created new revenue streams by expanding product portfolio to include digital advertising sales, event sponsorships, and live-streaming services; achieved yearly sales target in just three months. o Structured integrated media packages that enabled dual-platform exposure (cable TV + onlinelivestream) for major regional events, increasing advertiser reach and ROI. o Led end-to-end broadcast execution for the Philippines’ largest annual regional festival (SinulogFestival on SKY), managing a 15-person cross-functional team across production, technical, editorial, and sales functions; with a gross of PHP 1M in advertising sales.

Educational experience

• Sun Yat-sen University

  Master of Public Administration (Chinese Governance)

  2024.09-2025.06

  (10 months)

  Master of Public Administration (Chinese Governance)
• Silliman University

  Bachelor of Business Administration (Management)

  2011.06-2015.10

  (4 years)

  Bachelor of Business Administration (Management)

Languages