Yumi
FemaleMarketingLive in BrazilNationality Brazil
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Work experience
Marketing Manager
Astronergy Solar2025.01-Current(9 months)Coordenadora de eventos e treinamentos
2P2023.01-2023.01Marketing & Communications LATAM Manager
Coordenadora de eventos2024 - maio de 2025 (1 ano 2 meses) Website & Blog Management - Managed content strategy for the company website and blog, ensuring updates, translations, and content revisions aligned with brand goals. - Managed over 200 blog content publications (Portuguese and Spanish), balancing original content creation with strategic translations to enhance global reach engagement. - Collaborated with versatile teams to enhance user experience, optimize SEO, and maintain consistency across global markets. - Coordinated over 40 press releases in external media, such as Canal Solar, Energy Channel, Review Energy, Mexico Business and PV Magazine Event Coordination - Led the coordination of over 20 industry events, including summits, trade fairs and podcasts, ensuring excellent execution from planning to post-event follow-up. - Collaborated with design, strategy, and logistics teams to optimize booth designs, presentations, and collateral marketing, enhancing brand visibility and engagement. Co-Marketing & Partnerships - Led over 25+ co-marketing initiatives, including events, trainings, roadshows and webinars, fostering strong client and partner engagement. - Collaborated with client marketing teams to develop content, promotions, and joint ventures that enhanced brand visibility and market positioning. - Drove new business opportunities through strategic collaborations and long- term partnerships with key stakeholders. Sales Support & Marketing Requests - Acted as a contact between sales and marketing teams to prioritize marketing requests. - Designed marketing materials, campaigns, and promotions tailored to client's needs. - Supported sales efforts with timely marketing solutions and client engagement initiatives. Client & Partner Engagement - Built and maintained relationships with key clients and partners. - Developed tailored solutions, including training programs and webinars. - Managed sponsorship opportunities and co-branding efforts to strengthen credibility. 2P de 2023 - fevereiro de 2024 (1 ano) Sales and Marketing Management: - Strategically oversaw digital activation schedules, conducting post-campaign analyses to derive actionable sales insights. - Led and executed highly successful marketing campaigns for distributors, significantly boosting market share and strengthening brand presence in both B2B and B2C segments. Strategic Partnerships and Training Development: - Cultivated and developed key strategic relationships with sector partners, especially manufacturers and distributors, enhancing collaboration and fostering growth in B2B and B2C channels. - Initiated and managed successful channels with partners through events and roadshows across Brazil, bridging connections between distributors and end consumers. Operational Excellence and Financial Oversight: - Coordinated end-to-end event execution, ensuring strict adherence to budgets and timelines for B2B and B2C initiatives. - Produced managerial reports assessing performance, proposing improvements, and monitored outcomes for financial impact. - Sucessfully delivered over 20 projects encompassing rodshows at hotels, exclusive client events, Intersolar and over 300 companies (installers) across these initiatives, fostering collaboration and networking opportunities Loyalty Program Development: - Design and implement customer loyalty programs, including certification and referral programs to incentivize constant business. - Create exclusive streaming content and benefits for loyal clients, enhancing their overall experience and retention. HR Management and Endomarketing: - Oversee onboarding and offboarding processes for employees and insights to refine endomarketing strategies. - Develop and implement training programs to enhance employee skill sets and performance.
Projects
- 2018.01-2018.01
Educational experience
Massachusetts Institute of Business - MIB
em International Business Management2019.01-2020.01(a year)centro universitario belas artes de sao paulo
graduacao, relacoes internacionais2014.01-2018.01(4 years)Confucius Institute - UNESP Ipiranga
Mandarin, Mandarin2014.01-2017.01(3 years)湖北大学
Curso , Idiomas e Literaturas Estrangeiras
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