Work experience

• Strategic Account Manager

  Baidu USA

  2025.11-Current

  (7 months)

  11 months · Managed a portfolio of 15 clients across 6 verticals and 14 international markets, including 6 key accounts, driving end-to-end campaign strategy and performance optimization · Scaled client investment to $50K+ daily spend at peak, generating $2.9M+ in revenue (+6.9% YoY) through data-driven optimization and strategic account growth · Improved performance for key accounts by implementing ROAS-focused optimization strategies, delivering +23.6% uplift in return on ad spend · Accelerated eCommerce client growth to $7.8K daily spend (+96% QoQ) through creative testing, funnel optimization, and campaign structure redesign · Led cross-channel and mobile growth initiatives, driving incremental spend to $89K/day (+11.9% YoY) by expanding inventory mix and audience strategies · Translated market trends and client needs into actionable insights, building performance dashboards and collaborating with product and engineering teams to enhance conversion tracking, retargeting capabilities, and automated bidding models
• Account Manager

  MediaGo Ad Platform

  2025.08-2026.05

  (10 months)

  11 months
• Associate Campaign Manager

  xxx

  2025.08-2025.11

  (4 months)

  · Managed and educated 10+ US advertisers; analyzed competitors (Taboola,Outbrain, etc.) and emerging creative trends toprovide actionable insights on creative strategy, ran A/B rest, driving a 41.4% QoQ growth in client ad spend. · Led strategic planning for a key account with creative fatigue through country- level analysis and premiumpublisher bench-marking,achieving an 88.6% MoM spend increase and being recognized internally as a best-practice growth case.
• Strategy & Operations Intern, Global

  xxx

  2023.03-2023.08

  (6 months)

  · Spearheaded onboarding campaigns with over 1,000 sellers across multiple verticals, securing 40+ top-tier accounts with a 51.28% listing rate and 43.59% activation rate through tailored partner engagement · Leveraged automation to build a webhook bot and solution library, optimizing seller support and cutting resolution time by 30% · Collaborated with TSPs and internal stakeholders to streamline partner operations across onboarding, growth, and retention
• Campaign & Insights Intern

  xx

  2022.10-2023.03

  (6 months)

  · Proposed new creator billing model (hybrid CPS + KPI-based), forecasted to raise ROI by 98% in GMV-linked campaigns · Conducted quantitative analysis on user conversion behaviors; identified that 78% of sales stemmed from promo code usage · Increased creator re-engagement rate to 20.6% by building structured outreach SOPs, tagging systems, and insight dashboards · Consolidated weekly campaign reports and tracked KPIs for 30+ EU creators to support BD and regional operantions
• Digital Marketing & Analytics Intern

  Mintegral

  2021.09-2022.05

  (9 months)

  职位:Team · Led SEO and UGC content strategy, driving a 1,850% increase in search visibility and a 711% boost in organic follower growth · Ran A/B testing across ad creatives and email flows, increasing qualified lead conversion rate to 21.4% across 300+ signups · Mapped over 2,000 CRM records into performance dashboards to support lifecycle optimization and cross-team alignment · Revamped segmented user groups and launched targeted content and live sessions, driving a 53% daily net user growth

Educational experience

• New York University

  MS, Marketing

  2023.07-2025.05

  (2 years)
• Guangdong University of Foreign Studies

  Business Administration and Management general

  2019.01-2023.01

  (4 years)
• Shenzhen Baoan Middle School

  arts

  2016.01-2019.01

  (3 years)

Certificates