Yu (Steve)

Vice General Manager
MaleSales Director/Regional Sales Manager/Supervisor/Regional Sales DirectorLive in VietnamNationality China
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Work experience

  • Vice General Manager

    haoda viet nam
    2024.05-Current(2 years)
    (2 years 2 months) Product line: insulated bottle, food container, etc. Built up the Vietnam local team and established the function groups Sourced new vendors and set up the local supply chain Supported the customers to provide options of country of origin Developed the long term strategy for the business operation
  • Product Director

    Zhejiang Haoda Science & Technoogy Co., Ltd
    2022.05-2024.04(2 years)
    Product line: insulated bottle, food container, etc. Cooperated with US contracted designers to develop ODM items Worked with US customers on OEM new product development, testing, pilot run, and production Compiled/presented the business proposal to new customers and was awarded new supplier Researched the market trend and planned the product strategy
  • Senior Engineering Manager

    S'well
    2018.11-2022.04(3 years)
    (3 years 6 months) Product line: insulated bottle, food container, etc. Sourced new suppliers and asked them to quote and make sample according to new product idea Developed new fashion bottle and kitchenware with factories according to design requirement Assisted the supplier to improve the in-line quality such that it meets S'well quality standard Coordinated the factory and 3rd party to complete customer's audit requirement and CAP on time
  • NPD Engineering Manager

    Newell Brands
    2011.10-2018.10(7 years)
    (7 years 1 month) In charge of the "Quickie" Brand. Product line: mop, broom, dustpan, brush, towel, sponge, scrubber, steam mop, power brush, etc. Sourced new suppliers and asked them to quote and make sample according to new product idea Developed new cleaning tools with factories according to design guideline Distributed the PO reasonably according to the estimated forecast in order to ship on time Assisted the supplier to improve the in-line quality such that it meets Quickie's quality standard Coordinated the factory and 3rd party to complete customer's audit requirement and CAP on time
  • PD Engineering Manager

    Bravo Sports
    2009.10-2011.10(2 years)
    (2 years 1 month) Product line: trampoline, scooter, electrical scooter, outdoor chair, skateboard, canopy, etc. Developed new product to meet marketing need Defined the product detailed spec and related test protocol (ASTM/ISTA/customer or Bravo protocol) Tracked product sampling and testing and ensured it met spec and passed test Evaluated several vendors' capacity and advantage to distribute orders reasonably Managed team and allocated the projects according to actual situation to keep on time delivery
  • Product Design Manager

    Nautilus
    2007.04-2009.10(3 years)
    (2 years 7 months) Product line: treadmill, strength machine, spin bike, treadclimber, elliptical, etc. Product Design Manager (April 2009 - October 2009) Scheduled the development plan for new fitness product and controlled the project timeline Defined the product brand, target customer, sales channel and allocated proper human to the project Evaluated the design concepts regularly to satisfy the market need and optimized design to reduce cost Estimated and controlled the overall cost continuously to meet the project budget Communicated with the suppliers to ensure the product launched on time Senior Product Design Engineer (April 2007 - April 2009) Generated 3D models and 2D drawings of fitness equipments (tubing, sheetmetal, plastic, etc.) Analyzed the strength of structure using FEA software Chose proper materials and manufacturing process: injection/extrusion/blow molding, etc. Estimated the raw material and tooling cost based on the 3D model and manufacturing process Improved the packaging design to reduce the packaging and shipping cost
  • Project Engineer

    SAIC General Motors
    2004.07-2005.07(a year)
    (1 year 1 month) Established database to support product development and manufacturing Coordinated among departments to make engineering changes feasible Kept track of GM's global production system and made relevant changes for Chinese business

Educational experience

  • University of Florida

    Mechanical Engineering
    2005.01-2006.01(a year)
  • Shanghai Jiao Tong University

    Mechanical Engineering
    2000.01-2004.01(4 years)

Languages

Chinese (Mandarin)
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English
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