Summary

Work experience

• National Sales Manager

  Hai Robotics

  2025.07-Current

  (a year)

  • Lead all sales and business development activities for Hai Robotics across Australia, covering direct sales, channel partnerships, and strategic accounts. • Oversee the full sales cycle for warehouse automation projects of all scales, from opportunity development and solution design through commercial negotiation and contract closure. • Provide strategic and technical guidance on system layouts, throughput modelling, and ROI optimisation while expanding Hai Robotics’ market presence and long-term project pipeline. Hai Robotics Solutions Manager, ANZ Jun 2024 – Jul 2025 • Design end-to-end warehouse automation solutions using Hai Robotics’ product portfolio, providing technical guidance on system architecture, layouts, equipment selection, and integration requirements. • Analyse warehouse operational data to develop tailored automation solutions, optimise system performance, and identify technical and operational risks throughout the design process. • Collaborate closely with integrators, partners, and end customers on solution design, project timelines, resource coordination, and technical training to support successful project delivery. Hai Robotics Software Implementation Engineer, SEA & ANZ Feb 2024 – Jun 2024 • Conducted pre-sales project quotations, taking into account software customisation levels, stock and equipment quantities to provide accurate implementation estimates. • Developed and executed detailed system implementation plans, ensuring alignment with software and hardware requirements and the overall project schedule. • Delivered client training and onsite technical support, ensuring smooth system operation and client satisfaction.
• Co-Founder

  39 Innovation Co., Ltd.

  2021.11-Current

  (5 years)

  • Founded and scaled TF Ads Integrated Marketing into a full-service digital marketing business specialising in GEO, social media, online reputation, content strategy, and data-driven campaign optimisation. • Built and managed a portfolio of high-profile international clients—including Carat, AnyMind Group, Lay’s, The Estée Lauder Companies, and Marc Jacobs, among others—delivering social media marketing campaigns that strengthened brand visibility, and audience engagement. • Grew the company from a small founding team to a workforce of over 100 employees, establishing scalable operations and long-term strategies for sustainable business growth.
• Software Implementation Engineer, SEA

  Hai Robotics

  2024.02-2024.06

  (5 months)

  • Conducted pre-sales project quotations, taking into account software customisation levels, stock and equipment quantities to provide accurate implementation estimates. • Developed and executed detailed system implementation plans, ensuring alignment with software and hardware requirements and the overall project schedule. • Delivered client training and onsite technical support, ensuring smooth system operation and client satisfaction.
• Founder and CEO

  IMAGE International Co., Ltd.

  2018.08-2020.11

  (2 years)

  • Led our rise to become a top 3% seller on Shopee in Taiwan, amidst a highly competitive market landscape. • Successfully negotiated and maintained official distribution agreements with major gaming industry giants, further cementing our position in the e-commerce space. • Set the strategic direction for a company with over 40+ employees, identified new growth opportunities, and maintained sustained profitability throughout my tenure.

Educational experience

• Monash University

  Master of Information Technology - MIT, Information Technology

  2022.02-2023.12

  (2 years)
• Chinese Culture University

  Bachelor of Business Administration - BBA, Banking, Corporate, Finance, and Securities Law

  2018.02-2020.06

  (2 years)
• Shih Chien University

  of Science - BS, Computer Software and Media Applications

  2016.09-2018.01

  (a year)