Work experience

• Head of B2B & Telco (TV/AV)

  Samsung Electronics

  2024.03-Current

  (a year)

  14 years (1 year 2 months)
• Telco Convergence - Business Development

  Samsung Electronics

  2023.01-2024.03

  (a year)

  (1 year 3 months) Leading New business channel invention
• Branch Manager

  Samsung Electronics

  2015.07-2022.12

  (8 years)

  (7 years 6 months) - Strengthen Partnership • Establishing, maintaining and expanding channel (dealer) • Visiting Key Partner and share business direction - Sustain No.1 Brand Share in Northern • Increasing business opportunities through various routes to market • Setting sales targets for individual sales as a whole • Developing sales strategies and setting targets - Optimization Retail Environment • Monthly meeting with Product Consultant and share sales direction • Merchandising and Display - Maximize Sell In & Sell Out • Maintaining and increasing sales of channel in Northern • Reaching the targets and goals set - Risk Management • Budgeting/A&P & CDE Fund Management • Compiling and analysing sales figures • Inventory and Pricing Controls - Advanced Forecast Driven • SCM Management • Weekly Forecast and RTF Achivement - Branch Management • Recruiting and training sales staff • Allocating areas to sales representatives • Monitoring sales team's performance and motivating them to reach targets
• Senior Sales Executive

  Samsung Electronics

  2011.05-2015.06

  (4 years)

  (4 years 2 months) - Managing CE product and retail establishment on Independence Channel - >200% sales growth in key dealer accounts - Areas of expertise include : • Exceptional Customer Service • Merchandising and Display • Employee Management • New Location Start-Up Management • Tri-Lingual (English/Malay/Mandarin) • New Product Introduction • Budgeting/A&P & CDE Fund Management • Localize sellout acitvities planning • Inventory and Pricing Controls • SCM Management/ Weekly Forecast and RTF Achivement

Educational experience

• Universiti Sains Malaysia

  Business, Management marketing, and related support services

  2008.01-2011.01

  (3 years)

Certificates