Work experience

• General Manager

  MSI - Micro-star International

  2013.12-2026.02

  (12 years)

  Held full P&L accountability and strategic leadership for a comprehensive IT hardware portfolio (MB, VGA, Monitors, Commercial Systems) across diverse emerging markets, successfully scaling the combined business to an annual revenue of USD 117 million. Orchestrated localized operations and empowered cross-border, cross-functional teams to align global corporate objectives with regional market dynamics. (Expanded mandate to lead India operations in July 2024 due to exceptional regional performance) Key Regional Achievements: General Manager of INDOMSI for India market from 1-July-2024 to 28-Feb-2026 Engineered a strategic group reorganization that accelerated revenue from USD 41 million to USD 62 million, achieving growth with an optimized team size of 37 local members. Elevated VGA market share from No. 5 to No. 2, and drove Motherboard (MB) shipment and sell-thru growth by 20% YoY. Directed a 41-person local service team to improve regional service level and customer satisfaction. Seized future market opportunities by building a brand-new local Commercial/Server sales team to secure business growth over the next3~5years. General Manager of Desktop team for Cambodia market from Aug-2019 to 28-Feb-2026 General Manager of Desktop team for Vietnam market from Dec-2016 to 28-Feb-2026 Product includes MB/VGA/Monitor/Gaming Gear/Gaming PC/Mini PC/Case/Chair Spearheaded continuous, aggressive revenue growth from USD 9 million to USD 55 million. Scaled organizational capability by growing team headcounts from 8 to 25 professionals to support expansion. Maintained a consistent Top 3 brand status for VGA in Vietnam, capturing nearly 19% of the market share. Established local Commercial/Server sales teams geared for long-term business pipelines.
• Assistant to the President

  Extron Machinery Co., LTD.

  2010.10-2013.05

  (3 years)

  Operational Excellence & Team Leadership: Directed daily operations of the China manufacturing facility and managed nationwide sales and marketing activities, overseeing a cross-functional workforce of 70-80 employees. Financial Turnaround & Growth: Achieved robust financial results, delivering a 60% YoY growth in net profit (before tax) and a 26% YoY increase in revenue, alongside a 6% increase in Average Selling Price (ASP) from 2011 to 2012. Process Optimization & Supply Chain: Revolutionized production efficiency by leading the transition from Build-to-Order (BTO) to Configure-to-Order (CTO), slashing production lead times from 5-6 weeks to 0-3 weeks. Built a robust Production Information System and After-Service System within 4 months. Channel & Brand Expansion: Spearheaded the promotion of the Extron proprietary brand in the highly competitive Chinese market through robust distributor development and targeted marketing campaigns.
• Sales Director

  AGAiT Technology Corporation

  2009.03-2010.10

  (2 years)

  Major tasks: Manage global sales teams including 10 sales specialists located in Taiwan HQs & China branch office Responsible for global market for all company products including PC cases, Netbook & E-Clean (Cleaning robot)
• Sales Specialist

  ASUSTeK Computer inc

  2004.10-2009.03

  (4 years)

  Performance index inside Asus Europe sales team: Server BDM: Delivered more than 30% quantity growth in the server business (including server MB & BB) across the Pan-European market compared to 2004 & 2005. ODD & Chassis BDM, LCD MDM: Optimized inventory management by reducing ODD stock levels at the Holland hub by 72% within 5 months, successfully freeing up USD 5 million in capital value (from 180K units). Business Development: Educated and coached international sales teams for the chassis business, capturing the top performance ranking within Asus's worldwide sales department (2005–2006). System Innovation: Built a structured ordering system for the chassis business, driving a 79% growth in sales from January 2006 to January 2007. Market Creation: Established the Poland LCD business from the ground up, achieving 11K units in annual sell-out volume within 2006. Swiss Notebook MDM: Drove 65% YoY revenue growth for the Swiss notebook business (2006–2007), seamlessly governing both retail and channel distribution networks.
• Sales Supervisor

  Stark Technology Inc

  1999.11-2003.06

  (4 years)
• Sales Engineer

  ShenHuac Tech

  1998.04-1999.07

  (a year)
• Industrial Engineer

  Aaeon Tech

  1997.08-1998.04

  (9 months)

Educational experience

• International Trade Institute in Hsinchu

  Double Major (Business & English)

  2003.06-2004.10

  (a year)
• University of Chung Yuan at Chung Li

  in Industrial Engineering

  1993.06-1997.06

  (4 years)

Languages