Summary

Work experience

• Brand Planning Director

  BES Branding

  2019.08-2022.06

  (3 years)

  Department: Branding In the field of corporate and city branding, through creative planning and advertising, etc., we propose forward-looking brand building and upgrading strategies for customers. I've served clients include cities, ancient towns, museums, state-owned enterprises and Fortune Global 500 companies, translating between English and Chinese employees and clients.
• Marketing Planner

  Canon China

  2018.09-2019.05

  (9 months)

  Department: Marketing Canon China eastern region marketing and promoting, market policy formulation, campaign planning, etc. Used a mix of English and Chinese to communicate with international partners.
• Marketing and Account executive

  Dentsu Tec Inc.

  2017.04-2018.08

  (a year)

  Department: SHPP(Shanghai Product Promotion) As the project leader, I've served a number of international brand clients such as Danone, Unilever, Uniqlo, Shiseido, etc., planning and implementing full-line advertising campaigns for them, communicating in multiple languages to increase understanding.

Educational experience

• Shanghai Theatre Academy

  Broadcasting and Arts

  2012.09-2016.07

  (4 years)

  I learned how to handle pressure, be efficient and productive. I also gained a good sense of art and design.