Summary

Work experience

• Brand Manager

  French Pet Brand DhohOo Localization Project

  2022.07-2023.02

  (7 months)

  1.【Market Strategy】： 1.1 Thoroughly analyzed the industry and competing products, developed brand strategy and marketing plan. 1.2 Hosted offline focus groups, learned about target consumers, collected key information for product strategy, pricing strategy, etc. 2. 【Content Creation】： 2.1 Responsible for brand content, including but not limited to Chinese brand name, brand story, product packaging and website. 3. 【SNS Operation】： 3.1 In charge of social media operation, including WeChat, RED and Weibo. 3.2 Analyzed popular posts of other pet brands, studied their topics, titles, images and content to post quality content and spread brand culture. 3.3 Made SNS calendar based on brand voice and campaigns. Posted one WeChat essay and 2 captions on RED as well as Weibo every week. Analyzed data regularly.
• Senior Copywriter

  Asia Innovation Group

  2021.11-2022.07

  (8 months)

  1.【Copywriting】： 1.1 Responsible for website and app copies, including but not limited to banners, blog, EDM, and web footer (e.g., privacy agreement, FAQ, etc.), the website got over one million impressions in Q2. 1.2 Wrote copies for SNS, such as WeChat official accounts, Facebook, Instagram, Twitter, Pinterest, and Quora. The brand has increased over 50,000 followers in Q2. 1.3 Wrote for product packages, campaigns (e.g. New York Fashion Week) and brand stories. Handled tasks for translation or interpretation. 2.【Improve brand reputation】： 2.1 Provided nearly 300 templates to Customer Service involving multiple scenarios. Guided Customer Service in communicating with customers or users, which significantly decreased the number of complaints, and improved customer satisfaction. 3.【Build working process】： 3.1 Proactively established standardized processes for copywriting work. 3.2 Wrote and updated a “Welcome Document” to let newcomers get to know our brand and departments faster and better. 3.3 Built and Updated BrandBook to let all colleagues understand the position, mission, vision, target audience, brand voice, etc., about our brand. 3.4 Translated and interpreted 2 sharing sessions about marketing with Chief Marketing Officer (CMO). Nearly 1,000 colleagues joined each session. Make sure colleagues understand our brand and Marketing Department to improve the working efficiency when cooperating cross-departments. 4.【Communication】： 4.1 Joined weekly meetings with heads of departments. Interpreted and organized meeting minutes for CMO. Responsible for conveying the key points accurately, timely, and efficiently.
• Copywriter

  HappyEasyGo Co., Ltd.

  2019.12-2021.08

  (2 years)

  1.【Monthly Newsletter】 1.1 Responsible for the Newsletter of a multinational Internet company. In charge of the whole process of theme setting, writing, editing, translating, and designing. Maintain effective communication and enjoy teamwork with reporters and writers from various departments. We issued 20 monthly newsletters in total, each with around ten essays. 2.【Creative Copy】 2.1 Provided creative ideas and copywriting for posters and videos to encourage employees during the epidemic. 2.2 Provided script for enterprise promotional video. 3.【Employer Brand】 3.1 Drafted all kinds of CEO speeches under different scenarios, such as media interviews, industry sessions, year-end parties. 3.2 Planned logic training for management under the direction of the CEO. 3.3 Provided English training for colleagues and served as a lecturer.
• Copywriter

  Shanghai Sober Intellectual Property Agency Co., LTD

  2018.07-2019.08

  (a year)

  1.【Copywriting (Chinese & English)】： 1.1 Providing brand protection services for luxury brands such as Gucci and Burberry, responsible for copywriting and translation, enabling the client to have a detailed and clear understanding of the full picture and final outcome of the case. 2.【Build & Improve Working Process】： 2.1 Deep thinking, notice problems and actively find solutions. 2.2 Organized working standards and process, and trained new employees.

Educational experience

• Jilin Normal University

  English

  2014.09-2018.06

  (4 years)

  Internship: Shanghai Quyu Information Technology Co., LTD Project Manager 2017.11~2018.06 1.【Project Management】：Created project schedules, reduced risks, and ensured on-time delivery. 2.【Information Filter & Organization; Translation】：Translated clien