(3 years 1 month) Australia Responsible for the entire commercial lifecycle of a multi-vendor portfolio (Intel,ASUS, G.Skill, NZXT, Realsense), focusing on driving profitability, market share, and maximizing distributor benefit. • Strategic Financial Oversight: Drove significant portfolio growth, achieving a 38% increase in overall portfolio value in two years. • Business Development: Executed strategic growth plans that doubled the G.Skill business and doubled the quarterly NUC revenue. • Negotiation & Investment: Leads high-stakes negotiation with global vendors covering stock allocation, pricing, co-investment, and managing complex post- sales disputes. • Strategic Planning: Independently manages all strategic inventory planning and stock allocation to optimize competitive positioning. • Cross-Functional Integration: Drives cross-functional integration across Sales, Marketing, and Operations to ensure effective product launch and brand awareness.

4 years 10 months (2 years 7 months) Channel Leadership overseeing the Open Platform Business Group Channel team for Australia & New Zealand, responsible for exceeding regional sales targets, driving market share, and managing key distributor and retail relationships. • Team Leadership & Revenue: Led the Channel Sales Team to consistently exceed AU targets, achieving 36% growth in FY20 and 27% growth in FY21. • Strategic Turnaround: Successfully led the turnaround strategy with Australia's biggest Channel Chain Store Partner, achieving 120% of quarterly sales targets. • Market Share Ownership: Increased graphics card market share in Victoria from 25% to 40% and maintained strong in-house share in key product lines. • Portfolio Strategy: Oversaw strategic planning across 14 internal product categories, successfully ranging and growing the Power Supply category. 职位:AU Channel AM Leader - OPBG

(1 year 1 month) • Manage essential marketing programs and activities to ensure successful sales through key partners. • Manage inventory, model planning, and stock forecasting with key partners to ensure correct stock requirements arrives on schedule. • Oversee the business pipeline for channel partners and SMB. • Analyse market trends and develop sales and marketing plans to increase brand awareness. • Maintain strong business relationships with 19 key resellers including the top IT reseller in Australia, and three chain stores which comprise of a total of 44 stores throughout Australia. • Maintain relationships with distributors, including Synnex, Ingram Micro, and Leader Computers to ensure stock arrives on schedule. • Strategic planning with seven internal product categories and sales teams. • Increased the graphics card share in Victoria from 25% to 40% within six months. • Achieved over 50% in-house share business in motherboard and graphics card business within six months. • Successfully won back business with the biggest Channel Chain Store Partner by holding emergency meetings with their CEO and high-level management to understand the issues, then proposing a repair plan with ASUS, followed by a new customer marketing plan which achieved 120% of target sales valued at $3M per quarter. • Achieved and exceeded sales budget and profitability targets of up to $10million across all product lines. • Research and develop new business in Channel, Commercial, Education and NBN field.

(2 years 9 months) • Managed staff and team leaders in Retail Sales, Channel Sales, Marketing, Rental, Owner Corporation, and Malaysian branch and ensured teams were all working cohesively to achieve a reputation as a single point of contact for owners and developers for the entire project lifecycle. • Managed the process of pre- and post-sales with the Malaysia branch, Hong Kong, and China agents. • Managed daily office requests on behalf of the Managing Director. • Acquired 35 new channel partners in Australia in the first quarter. • Maintained strong business relationships with 60 Channel Partners in Australia, China, Hong Kong, Malaysia, and Singapore. • Implemented a SalesForce CRM to improve reporting, lead management, and campaign monitoring systems. • Liaised with sales force specialist to design the SalesForce CRM system. • Implemented more straightforward SOP documentation for the team explaining how to utilise the system and maximise staff efficiency and training. • Set SOP for sales administration outlining the information to be included, including floor plans, information summaries, and FAQs. • Introduced new actions for dealing with hot and warm leads e.g., Call within 24 hours of receiving the lead to make a sales appointment. • Negotiated contracts between vendor and buyer to maximise the vendor's advantages. • Ensured Dynamic’s residential CRM system worked consistently with all sales by coordinating with the Salesforce consultant. • Acquired more properties to grow Dynamic’s rental portfolio. • Negotiated with utility providers for landlines, mobile phones, electricity, printing, and internet services to ensure the company achieved the best price and level of service. • Co-ordinated multiple resources, including project marketing planning, brochure preparation, web advertising, site advertising, and display suite co- ordination. • Coordinated multiple external stakeholders, including solicitors and brokers.

(1 year 5 months) • Drove the highest market share across all brands in Australia in 2015. • Final decision maker for the ANZ and Indonesia graphic care and peripheral business group. • Set pricing and strategy for ANZ and Indonesia and managed P&L including consideration of marketing, back end rebate for resellers, and office overheads. • Managed the service team and ensured gigabyte graphic card service met industry levels. • Worked with Nvidia and AMD to grow the market and launch new chipset. • Conducted and managed marketing plans for several platforms, including channel customer marketing, social media, forums, and public event planning • Managed human resources, including recruitment and interviewing. • Consistently achieved a minimum of 40% market share of VGA distributor sales in 2015 • Increased Gigabyte Australia’s VGA ASP@AU $220 in 2015. • Maintained strong business relationships with approximately 100 external stakeholders, including partners and distributors. • Achieved Annual Revenue Target of $22.5M. • Developed new business of VGA & Peripheral in Commercial and Education. • Analysed market trends and developed sales and marketing plan to increase brand awareness. • Managed key marketing programs and activities to ensure successful ROI for VGA division • Planned inventory and strategy for new VGA chipset launch aimed at achieving the highest market share in the country. • Managed inventory, model planning, and stock forecasting with key partners to ensure correct stock requirements arrive on schedule. • Set pricing to compete in each country by considering bottom line pricing, researching market demand, analysing competitor pricing, and distributor buy price and factoring in the cost of the warranty, customer rebate and margin to Gigabyte.

• Managed the business pipeline for ASUS SMB/Education and channel partners. • Coordinate multiple internal and external resources to ensure client’s performance objectives and business expectations. • Completed and signed off the first Master Sourcing Agreement between Telstra and ASUS for a 5-year contract after seven months of negotiations. • Managed inventory, model planning, and stock forecasting with ASUS' key partners to ensure stock arrives on time and in the right quantity. • Consistently achieved notebook sell-through target by at least 80% in 2013. • Secured the St Hallow’s Catholic School (QLD) deal of supplying 600 ASUS notebooks in 2013. • Secured the Swan Valley Anglican School (WA) deal of supplying 250 ASUS notebooks in 2013. • Achieved record high of ASUS Notebook business in WA with 22% market share, and $1.3M revenue in Q2 2014. • Maintained strong business relationships with existing ASUS partners and distributors of mobility devices in Australia (WA & VIC). • Developed new business opportunities in laptop/tablet in commercial, education, and telecommunication fields. • Analysed market trends and accordingly develop sales and marketing plans to increase brand awareness.

(2 years 9 months) Responsibilities: • Periodically assumed the Acting Team Leader role and managed daily operations and building solution-focused strategies for secondary teams. • Assisted Team Leader role on team management tasks, including IAM/SSO training, and monitoring day to day team performance. • Won Catholic Education Office, Sydney deal valued at approximately $500K per year. • Won Mazenod College deal of 295 units of HP notebooks valued at approximately $350K. • Achieved a monthly revenue record of $1.3M in Synnex Commercial WA team. • Achieved the highest order, phone, and sales performance in Synnex Commercial sales team. • Provided efficient phone services to 750 customers per week, ensuring accurate orders, including updating product information and pricing, deliveries, account/credit status, and expected time of arrival for product orders. • Networked to 30 key accounts regarding special promotion/deals to increase sales volume achievements. • Collaborated with BDM management members and warehouse department to achieve smooth business transactions.