Summary

Work experience

• Legal Head, East Region

  Patsnap

  2025.07-Current

  (a year)

  Legal Head for PatSnap's East Region, leading a team of 3 legal counsel and 1 seconded professional. Responsible for the full spectrum of legal affairs across the region, including corporate governance, compliance, operational legal support, and financing transactions, ensuring robust legal frameworks to support business growth and integrity.
• Legal Director

  旷世传声传媒科技集团有限责任公司（KSCS）

  2023.08-2025.06

  (2 years)

  KSCS is a leading digital marketing service provider with a global reach, across China, UK, US, Ireland, Spain. We are dedicated to delivering comprehensive operational solutions that focus on advertisement traffic management and e-commerce operations. Our expertise includes empowering domestic brands to achieve international expansion. We have established a worldwide influencer ecosystem. We have completed 100% equity acquisition of Liveology, a leading digital creative co., in the UK and US. My Responsibilities: • Oversee the company's legal affairs on a global scale. Lead a cross-regional legal team of 3 senior legal business partners, and 1 paralegal. Transition the team from traditional legal counsel to legal BP driving commercial value. Oversee global legal operations spanning intellectual property, R&D compliance, data privacy (GDPR/PIPL), dispute resolution (plaintiff/defense), employment and regulatory compliance. • Act as legal BP for overseas entities in the US, UK, Ireland, and Spain. Lead corporate governance, commercial contracts for brands cross-border expansion (eg. influencer cooperation, ads, ecommerce operation), overseas employment compliance and operational compliance. Collaborate with external counsel on cross-border dispute resolution, overseas work visa strategies, and GDPR enforcement actions. • Build and scale IP portfolios, securing 30+ software copyrights, 5 trademarks, and 5 patents through end-to-end prosecution and filings. • Build legal tech infrastructure from scratch: develop contract lifecycle management, accounts receivable policies, standardized contract templates, and AI-powered tools for routine legal tasks. Show less
• Senior Counsel

  Unity

  2020.06-2023.07

  (3 years)

  • Contracts drafting and negotiation in a wide range including software license, technical service, royalty, outsourcing, reseller, real estate/facilities, service & goods purchase, and other commercial contracts in both English and Chinese. • Serve as the main legal advisor and business partner to company departments including sales, marketing, facilities, procurement, engineering, and IT team, handling legal issues including strategic partnership, training workshop. • Provide legal and strategic advice and support for significant deals with key industrial and gaming customers. • Legal counselling and support on online course cooperation, online store operation, application publish and operation, product clearance, data privacy (China PIPL). • Support significant joint-venture project including legal due diligence. • Set up branches and subsidiaries in the region and handle entity maintenance. • Deal with intellectual property issues relating infringement, copyright registration. • Design and deliver trainings including procurement, cybersecurity, data privacy (China PIPL). • Work with external resource on license compliance actions, anti-piracy, and other litigation in the region. • Provide support for government filing, compliance matters, and perform other duties as business needed. Show less
• Legal Counsel, APAC, report to General Counsel

  伊顿

  2020.01-2020.06

  (6 months)

  Jan. 2020 – present Legal Counsel, APAC, report to General Counsel Review, draft a wide rage of transaction contracts, participate in contract negotiation with business team when necessary. Offer legal support in all areas of the law as business needed, including but not limited to over-due receivables, consulting on labor issues, litigation or arbitration. Lead significant projects including setting up a joint venture, land usage right transfer, a trading Limited Partnership establishment. Deliver internal legal training on Company Law, Foreign Investment Law, Labor Law. Work individually and independently to hire, train, and manage a team of 2 Interns to process daily legal issues. Initiate and implement special legal projects and task force (e.g. implementation of company chop approval process, legal e-billing establishment, improvement of corporate governance process, external law firm management, etc.) Show less
• Senior Legal Specialist/General Legal, APAC, report to General Counsel

  伊顿

  2016.08-2020.01

  (3 years)

  Aug. 2016 – Dec.2019 Senior Legal Specialist/General Legal, APAC, report to General Counsel Review, draft a wide range of transaction contracts; provide legal and strategic advice and support for Review, draft a wide rage of transaction contracts, participate in contract negotiation with business team when necessary Offer legal support in all areas of the law as business needed, including but not limited to Review, draft a wide range of transaction contracts; provide legal and strategic advice and support for significant deals and bidding projects Offer legal advise and guide finance team collecting over-due receivables; coordinate with and instruct external lawyers in debt collection litigation or arbitration Handle corporate governance work for more than 100 subsidiaries in AsiaPac. (e.g. subsidiary establishment, liquidation, capital increase and reduction, creating physical subsidiary folders, business license renewal, etc.) Work with cross-functions tax, finance, and global legal team on corporate consolidation projects, cash out project, joint-venture establishment project. Show less
• IP Licensing and Compliance Specialist

  Arm

  2014.06-2016.07

  (2 years)

  Offer consulting in terms of IP agreements review and license procedures, file up signed agreement; coordinate with legal team on modification of IP agreements per customer’s request Provide solution or suggestion to avoid any potential risks during IP license procedure Provide ongoing customer supports, including product inquiries, account consolidation, following-up on suspended accounts, etc. Research and identify business opportunities in AsiaPac. & parts of Europe and execute licensing programs; build and maintain relationships with internal stakeholders, licensees, third-party foundry partners, and customers; visit foundries to maintain the commercial cooperation Ensure customers submit quarterly Usage Reports and Confirmations in time and perform compliance as needed Optimize the procedure of licensing and compliance, train customer to understand the whole procedure Show less
• IP Licensing and Compliance Intern

  ARM

  2013.06-2014.06

  (a year)

  A full-time intern and work independently to cover Greater China’s DS licensing and compliance with full authority
• PR Intern

  Coca Cola

  2010.04-2010.06

  (3 months)

  VIP reception of grant meeting, participated in outdoor exhibitions

Educational experience

• 华东政法大学

  LL.M (on-the-job degree), Economic Law
• Southwest University of Political Science and Law

  Master's degree, Legal English, 5%

  ▶ 2014.6 Excellent Graduate Award ▶ 2012.4 the 2nd prize of Writing Contest of Legal Documents ▶ 2012.9 the 2nd prize of Legal English Speech Contest
• 四川外国语大学

  Bachelor of Arts (B.A.), International Business and English, 1%

Languages