Setting up ZTE Business unit for smartphone : Global Business Plan for 2024, Contract with Distributor (Modelabs), Pricing Strategy, Retail strategy, Marketing Strategy and Channel Management

Retail account Management : Fnac/Darty, Boulanger, Carrefour, Système-U, Auchan - Negotiations, strategy and business development (Offline with all Retailers &Bouygues with 5% Market share) - In charge of turnover, P&L and sales forecasts - Cross functional management with field force, supply, and marketing teams. Accessories IOT Management with BIG BEN (Charger, Watches, TrueWireless, Case protection) Operator Management : Bouygues Telecom, Orange Fr, Free Mobile

(3 years 11 months) Construction and selection of the SFR France mobile handset portfolio Business strategy and partnership with manufacturers (APPLE, SAMSUNG, XIAOMI, OPPO, GOOGLE, HUAWEI, HONOR, VIVO, SONY, TCL, ALCATEL, MOBIWIRE, CROSSCALL) Creation and production of Go To Market/ Project management of technical validation of smartphones Technological and competitive watch, Benchmarking

2 years 3 months - Framing of new templates/wireframes for SFR Business website's offer pages. - Benchmarking of Telecom Pro offers on digital channels. - Adaptation of SFR B2B offer marketing for the digital channel (Telecom,Cloud, IoT, and Services offers). - Integration of offers on the SFR Business website. - Web performance monitoring (conversion rate, bounce rate, number ofunique visitors).

(1 year 6 months) Development of catalogs of telecom and ICT services for the direct and indirect sales force Project management of wired internet offer for the professional market Support and training of indirect sales channels (SFR Distribution andmicrobusiness) Creation of business contribution process between commercial channels

(3 years 6 months) Responsibility of the Business segment offers: Evolution and pricing of Mobile, and Internet offers (launching new services,promotions, pricing exceptions...) Management of Mobile Devices Portfolio (selection of devices, pricingdefinition, management of purchases and stocks) Market analysis (competitive monitoring, field feedback, customer/distributorsurveys) Monitoring and analysis of KPIs (sales and ARPU of Fixed, Mobile, andInternet) Pre-sales support and training of sales force

Mission: Within the Marketing Department for the Consumer market, contribute to the analysis of the French telecom market for consumers. Monitor and analyze the strategies of telecom and ICT players. Creation of benchmarks, comparative analysis of VOD, IPTV, mobile, ADSL and Fiber offers, as well as music streaming. Creation of newsletter-style press reviews and marketer clubs for the telecom market.

Mission: Improve the visibility of commercial offers, establish partnerships with employee unions (CE) and administrative departments of GROUPAMA S.A group, and enhance direct sales in salons. Results: Increase in retail sales by 27% (in revenue). Introduction of special offers with collector's bottles.

Mission: Clean and Organise the database of products for integration into a POS system. Creation of a migration standardized file. Implementation of a computerized Point of Sale system.