Valeria

La Mesa, California, United StatesNationality
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Work experience

  • Channel Sales Representative

    Honeywell
    2023.11-Current(2 years)
  • Field Sales and Marketing Representative

    Techtronic Industries - TTI
    2022.08-2023.10(a year)
    -Maintained store and product aesthetic through proper merchandising, positioning, and objective completion for TTI products-Monitored weekly sales reports and monthly trends to identify additional opportunities to increase store presence and understand the competitive landscape-Conducted daily audits of over 30 branded bays to maintain planogram and display integrity -Developed and maintained a multitude of relationships with department supervisors, store associates, and upper management to cultivate a strong relationship and mutually beneficial partnership Performed best-in-class sales and service to consumers while demonstrating knowledge and enthusiasm for TTI products.-Planned and executed demo events and store walks on a bi-monthly basis -Developed primary knowledge of the marketplace to effectively analyze market potential and communicate competitor market data
  • Etsy Shop Owner

    Etsy
    2019.12-2022.12(3 years)
    Owner of ValsMagicalCreations on Etsy, creating customized gifts, party decor, and more.-Managed listings through SEO analysis and market research-Increased shop visits by 528% since opening-Financed costs and revenues in making and designing products-Brought 14% of visits through social media and other direct traffic-Average of 1.38 listing views per visit.
  • Vice President

    Hispanic Business Student Association
    2021.12-2022.09(10 months)
    -Conducted and supported the club president with weekly executive board meetings-Recruited and provided leadership club executive board for the Spring 2022 semester
  • Camp Counselor

    Phoenix Ranch Camp
    2021.06-2022.08(a year)
    *In role from June 2021 - August 2021 and June 2022 - August 2022*-Supervised 15-25 children aged 7-9 years old in recreational sports, arts and crafts, and swimming-Organized gameplay and implemented time schedules to ensure timely rotations in between each activity-Aided in swimming/water play and prepping the children for the pool (ie. changing and sunscreen application)
  • Guest Ambassador

    San Diego Zoo Wildlife Alliance
    2022.02-2022.04(3 months)
    -Provided guest service by greeting guests, providing directions/general information, and maintaining crowd control as needed.-Checked various forms of admission and applicable identification, and utilized a variety of tools to maintain proper attendance counts.-Provided special event support, works with outside vendors-Responded to guest inquiries, and refers questions/concerns to Guest Services/Duty Manager as appropriate
  • Director Of Professional Development

    Hispanic Business Student Association
    2021.06-2021.12(7 months)
    -Created Fall 2021 meeting schedule of SDSUs Hispanic Business Student Association by booking guest speakers and generating diverse workshops-Responsible for creating relationships and contacting several professionals in different fields to speak for the organization-Maintained excellent email communication with guest speakers to ensure their visit was beneficial for both them and the members of the club -Presented and created organization slides during weekly meetings -Coordinated with members of the executive board to complete tasks such as announcing Member of the Month and providing food and drink for meetings
  • Brand Marketing Intern

    San Diego Food System Alliance
    2021.09-2021.12(4 months)
    -Maintained a social media calendar for Save the Food, San Diego! Facebook and Instagram accounts-Organized and scheduled content through various applications such as Hootsuite and Later-Created video content that receives more engagement compared to still images - Implemented a social media marketing strategy that resulted in a 40% follower increase-Executed a content schedule for Instagram stories that included polls, Q & A, and live takeovers-Analyzed KPIs for Facebook and Instagram Save the Food, San Diego! campaigns
  • Senior Brand Marketing Specialist

    Super Purposes™
    2021.03-2021.06(4 months)
  • Lead Brand Marketing Specialist

    Super Purposes™
    2020.12-2021.03(4 months)
    -Delegated tasks to team members to improve brand message-Created company-wide TikTok account to promote fresh content and reach broader audiences- Increased view count on TikTok by almost 50% content compared to IGTV, and other social media platforms-Increased Instagram follower account by 10% within first month as lead-Responsible for recruiting new teammates for the brand and strategy team
  • Marketing Specialist

    Super Purposes™
    2020.10-2020.12(3 months)
    -Coordinated team tasks thru ClickUp-Managed social media post and digital marketing-Conducted and analyzed social media engagement
  • Event Coordinator

    Scooters Jungle
    2018.07-2020.03(2 years)
    Scooters Jungle is premier private indoor play facility that takes the hassle out of planning a birthday party and does all the event coordination for you!-On site event coordinator and host for parent and child guests to ensure unforgettable special event experience in children’s event center.-Developed excellent verbal communication skills to deliver flawless guest experience.-Developed and executed time-based schedule for individual events to ensure logical sequence of events and worked one-on-one with clients to accommodate special requests.-Delivered best-in-class customer service to create raving fans on Yelp, which helped increase sales for the company. Examples attached.
  • DECA

    DECA Inc.
    2017.08-2018.05(10 months)
    DECA is a non-profit student organization that prepares emerging leaders andentrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe-Created and organized a marketing campaign for Fjallraven Kanken for state-wide competition-Placed in the US Western Division of the 2018 Stock Market Game-Presented campaign to a panel of respected judges
  • Cashier

    Burger King Corporation
    2015.10-2016.09(a year)
    -Maintained high levels of customer service in fast-paced environment-Built excellent verbal communication skills with coworkers and customers.-Quickly mastered point-of-service (POS) computer system to quickly process customer orders.

Educational experience

  • San Diego State University

    Marketing bachelor of business administration - bba
  • Santa Monica College

    BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES associates degree
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