Valeria
La Mesa, California, United StatesNationality
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Work experience
Channel Sales Representative
Honeywell2023.11-Current(2 years)Field Sales and Marketing Representative
Techtronic Industries - TTI2022.08-2023.10(a year)-Maintained store and product aesthetic through proper merchandising, positioning, and objective completion for TTI products-Monitored weekly sales reports and monthly trends to identify additional opportunities to increase store presence and understand the competitive landscape-Conducted daily audits of over 30 branded bays to maintain planogram and display integrity -Developed and maintained a multitude of relationships with department supervisors, store associates, and upper management to cultivate a strong relationship and mutually beneficial partnership Performed best-in-class sales and service to consumers while demonstrating knowledge and enthusiasm for TTI products.-Planned and executed demo events and store walks on a bi-monthly basis -Developed primary knowledge of the marketplace to effectively analyze market potential and communicate competitor market dataEtsy Shop Owner
Etsy2019.12-2022.12(3 years)Owner of ValsMagicalCreations on Etsy, creating customized gifts, party decor, and more.-Managed listings through SEO analysis and market research-Increased shop visits by 528% since opening-Financed costs and revenues in making and designing products-Brought 14% of visits through social media and other direct traffic-Average of 1.38 listing views per visit.Vice President
Hispanic Business Student Association2021.12-2022.09(10 months)-Conducted and supported the club president with weekly executive board meetings-Recruited and provided leadership club executive board for the Spring 2022 semesterCamp Counselor
Phoenix Ranch Camp2021.06-2022.08(a year)*In role from June 2021 - August 2021 and June 2022 - August 2022*-Supervised 15-25 children aged 7-9 years old in recreational sports, arts and crafts, and swimming-Organized gameplay and implemented time schedules to ensure timely rotations in between each activity-Aided in swimming/water play and prepping the children for the pool (ie. changing and sunscreen application)Guest Ambassador
San Diego Zoo Wildlife Alliance2022.02-2022.04(3 months)-Provided guest service by greeting guests, providing directions/general information, and maintaining crowd control as needed.-Checked various forms of admission and applicable identification, and utilized a variety of tools to maintain proper attendance counts.-Provided special event support, works with outside vendors-Responded to guest inquiries, and refers questions/concerns to Guest Services/Duty Manager as appropriateDirector Of Professional Development
Hispanic Business Student Association2021.06-2021.12(7 months)-Created Fall 2021 meeting schedule of SDSUs Hispanic Business Student Association by booking guest speakers and generating diverse workshops-Responsible for creating relationships and contacting several professionals in different fields to speak for the organization-Maintained excellent email communication with guest speakers to ensure their visit was beneficial for both them and the members of the club -Presented and created organization slides during weekly meetings -Coordinated with members of the executive board to complete tasks such as announcing Member of the Month and providing food and drink for meetingsBrand Marketing Intern
San Diego Food System Alliance2021.09-2021.12(4 months)-Maintained a social media calendar for Save the Food, San Diego! Facebook and Instagram accounts-Organized and scheduled content through various applications such as Hootsuite and Later-Created video content that receives more engagement compared to still images - Implemented a social media marketing strategy that resulted in a 40% follower increase-Executed a content schedule for Instagram stories that included polls, Q & A, and live takeovers-Analyzed KPIs for Facebook and Instagram Save the Food, San Diego! campaignsSenior Brand Marketing Specialist
Super Purposes™2021.03-2021.06(4 months)Lead Brand Marketing Specialist
Super Purposes™2020.12-2021.03(4 months)-Delegated tasks to team members to improve brand message-Created company-wide TikTok account to promote fresh content and reach broader audiences- Increased view count on TikTok by almost 50% content compared to IGTV, and other social media platforms-Increased Instagram follower account by 10% within first month as lead-Responsible for recruiting new teammates for the brand and strategy teamMarketing Specialist
Super Purposes™2020.10-2020.12(3 months)-Coordinated team tasks thru ClickUp-Managed social media post and digital marketing-Conducted and analyzed social media engagementEvent Coordinator
Scooters Jungle2018.07-2020.03(2 years)Scooters Jungle is premier private indoor play facility that takes the hassle out of planning a birthday party and does all the event coordination for you!-On site event coordinator and host for parent and child guests to ensure unforgettable special event experience in children’s event center.-Developed excellent verbal communication skills to deliver flawless guest experience.-Developed and executed time-based schedule for individual events to ensure logical sequence of events and worked one-on-one with clients to accommodate special requests.-Delivered best-in-class customer service to create raving fans on Yelp, which helped increase sales for the company. Examples attached.DECA
DECA Inc.2017.08-2018.05(10 months)DECA is a non-profit student organization that prepares emerging leaders andentrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe-Created and organized a marketing campaign for Fjallraven Kanken for state-wide competition-Placed in the US Western Division of the 2018 Stock Market Game-Presented campaign to a panel of respected judgesCashier
Burger King Corporation2015.10-2016.09(a year)-Maintained high levels of customer service in fast-paced environment-Built excellent verbal communication skills with coworkers and customers.-Quickly mastered point-of-service (POS) computer system to quickly process customer orders.
Educational experience
San Diego State University
Marketing bachelor of business administration - bbaSanta Monica College
BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES associates degree
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