Work experience

• Founder / Managing Director

  PETTORY Pte. Ltd. (NEKOHOUSE)

  2021.09-2025.06

  (4 years)

  Initiated M&A process via online resources and one-time legal guidance. Produce high-quality content, scripts and articles for various media platforms, including television, newspapers, radio, and digital media. Directed 2 American-based Pet Brands for APAC Market Entry. Cross-border negotiation (Mandarin/English) with OEM factories for product packaging and manufacturing. Bidding for local exhibition events and sponsorship. Lead events, logistics, operations, HR management, risk assessment and reports, business development and planning, with legal compliance. E-commerce management and provided customs brokerage for 2 American companies by reducing customs compliace violations via real-time HS code audits. Notable clients: SPCA, Compana Pet Brands, Animal Lover League Reason for exit: Merger & Acquisition, Risk Mitigation for personal development.
• Director

  KSFBEAUTY PTE. LTD.

  2020.05-2024.12

  (5 years)

  Secured 3 Korean partnerships, achieved 400% revenue growth in millions on 2nd year, followed up by start-up incubation. Liased with China factories, secured product trademark and retention in local Mandarin language. Led full operational transition pre to post-sale, retaining 91% of key client accounts. Secured S$200,000 in innovation funding, studied financial reports and standings, took up SME Banking Services with OCBC. Reduced procurement and operational costs by 70% with SME grants and GRT programmes for interships. Draft and audited legal contracts and agreement for various parties. Researching and analyzing product trends, audience demographics, and industry developments. Enhanced company’s portfolio to secure partnerships and investments. Maintain positive relationships with clients and suppliers. Managed and crafted step-by-step operational flow for all specialisations. Developed and enforced business strategies including in-depth marketing execution such as social media content and paid advertisements. Researched on chemical formulations and production qualiyu control for Kbeauty brands to be accessible, without compromisation on quality, service, vision or values. Notable Clients: DFI Retail, Watsons, LG H&H Korea, Torriden, Olive Young KR
• Private

  Tutor

  2019.06-2022.10

  (3 years)

  Research on syllabus requirements for Math, Physics, Chemistry and Chinese Language. Planned articles and written educational materials for Math and Sciences. Taught total of 3 students until graduation - where 1 student improved from C to A for Math. Intern
• Intern

  Sing Tao Daily New York

  2020.05-2020.08

  (4 months)

  Internship offered at New York, United States, under J1 Visa. Unfortunately cancelled after 2 year postponement due to COVID-19.
• Early Childhood Educator

  NTUC First Campus

  2018.05-2020.06

  (2 years)

  Assisted with planning and written educational materials toddlers and kindergarten 2 students. Suggested engaging and creative ways to teach reading, and improve literacy skills. Prioritised safety and wellbeing of students and provide care-giving duties. Community Service
• Office Administrator

  HYDRO Systems Singapore LLP

  2018.06-2019.01

  (8 months)

  Remodeled Human Resource Procedures and executed Introductory Package for new employees. Generated supplier and client invoices, administer OT timeslip and payment. Managed internal payroll services, insurance policy and personal expenses claims. Liaised with 3 departments from Germany (i.e. finance, ops and accounts.) Coordinated WSQ programme for employees, according to company requests. Reorganised invoices, SOA, and insurance claims.
• Patient Service Associate

  National University Health Systems (NTFGH/NUH)

  2017.01-2018.04

  (a year)

  Use of SAP, Qsoft, Health Medical System software to arrange appointments, generate queue number and payment arrangements. Resolved queries and managed requests from doctors and patients. Assisted nurses and doctors in triage procedures. Received appraisal from manager and patients for customer service. Manual selection of patient case for triage and missing payments, and highlight case on platforms.
• Administrative Assistant

  National University Health Systems (NTFGH/NUH)

  2016.12-2017.03

  (4 months)

  Consolidated lab results, generated health report for patients. Data-entry based on vital and blood tests reports. Check for irregular reports and divide reports for doctor’s approval. Dispatched health reports and advised patients according to SOP. Use of Advanced Excel and SAP skills.

Educational experience

• Ngee Ann Polytechnic

  Veterinary Clinical Science

  2022.04-2023.04

  (a year)

  Veterinary Clinical Science
• University of London

  BSc. International Relations

  2018.08-2021.06

  (3 years)

  International Relations Graduate

Languages