Work experience

• Founder / Managing Director

  PETTORY Pte. Ltd. (NEKOHOUSE)

  2021.09-2025.06

  (4 years)

  Import-Export Trade and Distribution, marketing services for pet supply, trademark ownership in Singapore. Initiated M&A process via online resources and one-time legal guidance. Produce high-quality content, scripts and articles for various media platforms, including television, newspapers, radio, and digital media. Directed 2 American-based Pet Brands for APAC Market Entry. Cross-border negotiation (Mandarin/English) with OEM factories for product packaging and manufacturing. Bidding for local exhibition events and sponsorship. Lead events, logistics, operations, HR management, risk assessment and reports, business development and planning, with legal compliance. E-commerce management and provided customs brokerage for 2 American companies by reducing customs compliace violations via real-time HS code audits. Notable clients: SPCA, Compana Pet Brands, Animal Lover League Reason for exit: Merger & Acquisition, Risk Mitigation for personal development.
• Founder / Managing Director

  KSFBEAUTY PTE. LTD.

  2020.05-2024.12

  (5 years)

  Secured 3 Korean partnerships, achieved 400% revenue growth in millions on 2nd year, followed up by start-up incubation. Liased with China factories, secured product trademark and retention in local Mandarin language. Led full operational transition pre to post-sale, retaining 91% of key client accounts. Secured S$200,000 in innovation funding, studied financial reports and standings, took up SME Banking Services with OCBC. Reduced procurement and operational costs by 70% with SME grants and GRT programmes for interships. Draft and audited legal contracts and agreement for various parties. Researching and analyzing product trends, audience demographics, and industry developments. Enhanced company’s portfolio to secure partnerships and investments. Maintain positive relationships with clients and suppliers. Managed and crafted step-by-step operational flow for all specializations. Developed and enforced business strategies including in-depth marketing execution such as social media content and paid advertisements. Researched on chemical formulations and production qualiyu control for Kbeauty brands to be accessible, without compromization on quality, service, vision or values. Notable Clients: DFI Retail, Watsons, LG H&H Korea, Torriden, Olive Young KR.
• Private Tutor

  Kindergarten

  2019.06-2022.10

  (3 years)

  Research on syllabus requirements for Math, Physics, Chemistry and Chinese Language. Planned articles and written educational materials for Math and Sciences. Taught total of 3 students until graduation - where 1 student improved from C to A for Math.
• Intern

  Sing Tao Daily New York

  2020.05-2020.08

  (4 months)

  Internship offered at New York, United States, under J1 Visa. Unfortunately cancelled after 2 year postponement due to COVID-19.
• Early Childhood Educator

  NTUC First Campus

  2018.05-2020.06

  (2 years)

  Assisted with planning and written educational materials toddlers and kindergarten 2 students. Suggested engaging and creative ways to teach reading, and improve literacy skills. Prioritised safety and wellbeing of students and provide care-giving duties. Community Service

Educational experience

• University of London

  Bachelor of International Relations

  2018.01-2021.01

  (3 years)

  International Relations Graduate

Languages