Work experience

• Sales Manager

  Okura Technology Singapore Pte. Ltd.

  2026.06-Current

  (3 months)
• Sales Manager

  xx

  2025.01-Current

  (2 years)

  (1 year 8 months) As a Sales Manager at Augmentus, I levelled up from selling “cool robot demos” to leading APAC strategies, managing a lean team of two sales engineers, and proving that no-code robotics and 3D Laser Scanners actually do what they promise—without causing chaos on the factory floor. I owned everything from market entry and partner onboarding to deal strategy and execution, keeping forecasts realistic and solutions reliable. I drove sales of robotic automation for demanding applications like thermal spray, welding, spray painting, cladding, grinding, and surface treatment, growing our footprint across Automotive, Aerospace MRO, Metal Fabrication, Marine, and Oil & Gas. I worked with end users, partners, and tech collaborators to turn advanced automation into repeatable, profitable solutions —because robots are fun, but signed POs are better. Key Achievements: 1. Onboarded 5 strategic partners across APAC, expanding reach without multiplying headcount. 2. Created a new vertical and product line for post-weld seam inspection with Vitronic, opening a fresh revenue stream. 3. Drove adoption of no-code robotic solutions across high-mix, low-volume industrial applications—shortening sales cycles and customer learning curves. 4. Built and executed regional go-to-market strategies, keeping Augmentus’ presence strong across APAC. Skills & Growth: 1. APAC sales leadership & team management 2. Technical sales of no-code robotics & 3D Laser Scanner solutions 3. Partner ecosystem development & new vertical creation 4. Strategic planning, workflow design & execution—turning “interesting tech” into signed deals
• Senior Account Manager

  ABB

  2022.03-2025.03

  (3 years)

  7 years 3 months (3 years 1 month) As a Senior Account Manager – Robotics at ABB Singapore, I graduated from selling robots to managing big accounts, bigger numbers, and the occasional cross-border spreadsheet. I led SGD 300K–1M turnkey automation projects, owning the full journey from prospecting and solution design to negotiation, contract closure, and project handover—making sure the robots showed up on time and the margins behaved themselves. I worked closely with end users, system integrators, and regional stakeholders to deploy industrial robot and cobot solutions across Packaging, Pick & Place, Machine Handling, Assembly & Testing, and Palletising applications. Covering Singapore, Malaysia, and the Philippines, I supported customers in Semiconductor, Medtech, Logistics, FMCG, and F&B—proving that automation works just as well across borders as it does on the factory floor. Key Achievements: 1. Closed an average of 3 turnkey automation projects annually, delivering SGD 2.5M in revenue per year (robots do work hard). 2. Drove 200% sales growth in the Philippines market by introducing scalable palletiser solutions that customers loved—and finance approved. 3. Led cross-functional teams of engineers to deliver complex projects with smooth handovers and minimal “surprises” (the good kind). Skills & Growth: 1. Strategic account management and technical sales in industrial and collaborative robotics. 2. End-to-end ownership of turnkey automation projects—from first pitch to final handshake. 3. Digital twin simulation and solution storytelling using ABB RobotStudio (because seeing is believing). 4. Stakeholder management across regions—keeping customers happy, engineers sane, and projects moving.
• Senior Technical Sales Specialist (CSSR)

  xx

  2018.01-2022.03

  (4 years)

  (4 years 3 months) As a Senior Sales Specialist in Robotics at ABB Singapore, I sold robots, sold ideas, and occasionally sold the dream of fully automated factories— successfully. I drove sales of Industrial and Collaborative Robots, securing turnkey automation projects and boosting company profits by 10%. I managed the full sales cycle, from prospecting and solution design to proposals, bidding, and closing deals—all without tripping over any robot arms. I teamed up with end users and system integrators to deliver robotics solutions across Packaging, Pick & Place, Machine Handling, Assembly & Testing, Palletizing, and ASRS applications. Along the way, I expanded ABB’s footprint in Singapore, proving that robots and humans can get along... most of the time. Key Achievements: 1. Hit 130% of sales target, delivering multiple large-scale robot systems 2. Converted competitor customers with a mix of technical know-how and charm 3. Produced Singapore’s first robotic science show, letting 4 ABB robots steal the spotlight Skills & Growth: 1. Technical sales and solution consulting in industrial and collaborative robotics 2. Turnkey project management, proposal strategy, and negotiation skills 3. Stakeholder engagement—making both engineers and executives smile 4. Storytelling: explaining robotics without putting anyone to sleep
• Sales Engineer

  Festo

  2015.08-2017.12

  (2 years)

  (2 years 5 months) As a Sales Engineer at Festo, I helped bring automation to life for Malaysia’s Food & Beverage (F&B) industry—always with hygiene, food-grade standards, and common sense in mind. My role spanned Pneumatics, Electrical Automation, and Process Automation, giving me a solid grounding in technical sales and real-world application engineering. I led and supported automation projects across primary, secondary, and tertiary packaging lines, working closely with end users, system integrators, and OEMs to turn production headaches into reliable, compliant solutions. Along the way, I sharpened my project coordination, communication, and problem-solving skills, and learned that good automation is as much about people as it is about hardware. Beyond projects, I enjoyed building new customer relationships and growing the business in Malaysia’s F&B sector. I applied sales and customer management skills, using SMART sales strategies to manage pipelines, grow accounts, and make sure technical solutions actually made commercial sense —for both the customer and the company.
• Project Engineer

  Ingersoll Rand

  2013.08-2015.08

  (2 years)

  (2 years 1 month) As a Project Engineer, I supported mainly oil & gas–related projects, delivering customized air compressor and air dryer solutions to meet stringent industrial and safety requirements. I was responsible for translating customer process requirements into engineered solutions, including equipment sizing, layout considerations, and system customization. I managed end-to-end project execution, covering project costing, delivery lead time coordination, vendor management, and alignment with customer technical specifications. I worked closely with internal teams, suppliers, and customers to ensure timely delivery and smooth project handover. In addition, I developed detailed operation and maintenance manuals in accordance with customer and industry standards, supporting commissioning activities and ensuring long- term system reliability and maintainability.

Educational experience

• Monash University

  Mechatronics, Robotics, and Automation engineering

  2008.01-2012.01

  (4 years)
• Sunway University

  Foundation Studies

  2008.01-2009.01

  (a year)

Languages

Certificates