Work experience

• Independent Business Development Consultant

  Xelpi

  2023.10-Current

  (2 years)

  Developed tailored sales strategies to enhance market presence and revenue for clients across AV industry. Identified and pursued new business opportunities. Conducted comprehensive market analyses to guide client entry strategies and competitive positioning. Negotiated contracts and established strategic partnerships with key stakeholders. Provided advisory services on optimizing business operations and implementing innovative sales techniques. Achievements: Successfully helped a client penetrate AV installaton and Rental& Stagging market. Built a network of high-value connections, fostering collaboration and business opportunities.
• Key Account Manager / Business Developer

  EPSON France

  2019.01-2023.05

  (4 years)

  Managed sales of high-power projectors in France. Increased market share in the events segment, developed client accounts, conducted product demonstrations, project follow-ups, and participated in trade shows.
• Area Sales Manager

  Analog Way

  2011.11-2018.12

  (7 years)

  Oversaw sales in France, Spain, Portugal, the Netherlands, and Eastern Europe. Implemented sales support actions, technical assistance, and training programs to drive sales. Participated in European trade shows, conducted client prospecting and product demonstrations, and explored new sales development opportunities. Expanded the professional network and maintained the client database.
• Project Manager

  ShortCut Events

  2010.10-2011.05

  (8 months)

  Organized corporate and institutional events under the supervision of the production director. Managed schedules, venue bookings, location scouting, and technical vendor selection.
• Sales Engineer

  Adsolut Expertise

  2009.06-2010.07

  (a year)

  Managed customer relations, identified needs, drafted pricing offers, scouted and booked reception venues, and handled project schedules. Assisted clients during events, conducted prospecting, managed client portfolios, and coordinated wit suppliers.
• Technical Sales Representative

  Bang & Olufsen

  2005.06-2009.05

  (4 years)

  Managed the showroom, conducted product demonstrations, prepared quotes, followed up with prospects, and organized advertising campaigns. Designed shop windows, developed sales strategies, and prepared sales reports.

Educational experience

• Business Development Learning School, Versailles, France

  BTS in Business Unit Management

  2001.01-2005.01

  (4 years)

Languages