Thais Gontijo's Resume

Thais Gontijo

Senior Marketing Analyst@Gehaka | Marketing Analyst@Grupo Nós

Female

Marketing Specialist

Live in Brazil

Nationality

Summary

PROFESSIONAL SUMMARY Dynamic 360° Marketing Professional with a proven track record across Events, Sales, Marketing, and Trade Marketing. Experienced in driving strategic marketing projects, campaign planning, brand activations, commercial support, and fostering strong relationships with internal and external stakeholders. Strong technical and operational expertise in the end-to-end management of corporate events, conventions, and medium-to-large-scale B2B trade shows (including reverse timelines, exhibitor manual compliance, booth builder procurement, and local logistics). Highly analytical and 360° profile with deep knowledge in media management, performance analytics, and rigorous event ROI control to deliver executive-level reports for Board review. Results-oriented mindset focused on business growth and performance. Skilled in leadership, organization, data-driven analysis, and managing high-performing teams and partners. Bilingual (Portuguese/English) with international experience and a strong ability to align market vision with tactical execution to enhance brand value.

Work experience

Senior Marketing Analyst | São Paulo, Brazil
Gehaka – Laboratory Equipment (Kaufmann Group)
2025.09-Current
(a year)
Lead the strategic planning and end-to-end operation of a high-volume calendar of 20 to 30 national trade shows per year. Drive approx. R$ 500K to R$ 1MM in revenue per event, consistently maintaining a positive ROI across 90% of projects. Manage event budgets and implement strategic BIDs with booth builders, securing a 20% annual budget saving. Create comprehensive ROI and performance reports in executive format for Board-level review. Direct event production agencies through weekly follow-ups (FUPs), deliverable evaluation, and strategic alignment. Execute event logistics from inception to completion: reverse timelines, exhibitor manual compliance, and on-site media. Plan and analyze integrated digital campaigns focused on lead generation via Meta, YouTube, and TikTok. Overhaul campaign workflows, achieving a 95% reduction in B2B product launch and publication delays. Spearhead strategic marketing and sales initiatives focused on active demand generation and channel expansion. Facilitate internal alignment meetings to deploy business goals, guidelines, and brand exposure targets for sales teams. Coordinate on-site execution: booth setup, vendor management, brand activations, promotional items, and sales support. Oversee marketing team management, streamlining departmental workflows and supporting high-level commercial negotiations.
Marketing Analyst | São Paulo, Brazil
Grupo Nós (JV Raízen e FEMSA) – Shell Select
2022.04-Current
(4 years)
Developed 360° marketing strategies (digital/offline media, promotions, and brand activations) for a network of over 1,500 stores. Served as the primary liaison between industrial and commercial teams, generating over R$ 100K in additional trade marketing funding. Evaluated performance analytics for both institutional and promotional campaigns. Delivered market insight reports (holiday trends, seasonality curves) to maximize collaborative sales with industrial partners. Planned and executed promotional and institutional campaigns integrating digital/offline media and influencer marketing. Managed influencer marketing platforms and partner advertising agencies. Managed substantial media budgets and conducted continuous market performance analysis. Supported the strategic planning and end-to-end execution of sales conventions for over 1,500 franchisees and 3,000 total attendees. Developed executive-level presentations and performance analytics reports for steering committees. Structured POS execution processes, achieving a 90% network adherence rate, and supported commercial contract renewals.
Marketing Analyst | São Paulo, Brazil
Mr. Cheney Cookies
2021.02-2022.03
(a year)
Provided marketing support to franchisees, ensuring brand consistency and standardization across all locations. Managed budgets for POS campaigns and developed seasonal/commemorative marketing strategies. Executed promotional strategies for new store openings and handled press relations. Conducted competitive market analysis and generated performance reports using Looker Studio. Directed photoshoots and assisted in defining strategic pricing models.
Administrative Analyst | Osasco, Brazil
Banco Bradesco
2016.10-2021.10
(5 years)
Implemented operational controls and data management systems using Excel. Coordinated and mentored interns and junior apprentices.
Sales Assistant | Toronto, Canada
Kitchen Stuff Plus Inc.
2020.02-2020.11
(10 months)
Delivered high-quality customer service contributing to over USD $1 million in revenue online. Implemented on-site marketing and merchandising strategies at the point of sale.
KYC (Know Your Customer) Analyst
HSBC Bank Brasil
2015.04-2016.10
(2 years)
Authored a monthly corporate newsletter in English for a team of 60 employees. Performed financial risk analysis, client categorization, and corporate structure validation.

Educational experience

Toronto School of Management
Business Management (Co-op Program)
2019.01-2021.01
(2 years)
Faculdade Cásper Líbero
Bachelor in Advertising & Communications
2013.01-2017.01
(4 years)