Work experience

• DIGITAL MARKETING MANAGER

  kbn production ltd - dhaka

  2025.06-2025.10

  (5 months)

  • Developed and implemented the complete social media strategy for the company's portfolio, managing key accounts on Facebook, Instagram, YouTube, and LinkedIn to enhance brand visibility and audience engagement. • Created and curated high-impact, platform-specific content (including graphics, video teasers, andbehind-the-scenes footage) that increased total follower growth by over 35% and average post engagement by 50% within one year. • Managed the social media content calendar and scheduling for all platforms using tools like Meta Business Suite and Buffer, ensuring a consistent and compelling online presence. • Conceptualized, launched, and optimized paid advertising campaigns on Meta Ads to promote production projects and events, achieving a 20% higher click-through rate (CTR) and reducing cost- per-acquisition (CPA) by 15%. • Monitored analytics and generated monthly performance reports on key metrics (reach, engagement,video views, conversion), using data-driven insights to continuously refine strategy and improve ROI.
• SOCIAL MEDIA MARKETING MANGER

  NATURAL BITE

  2024.10-2025.04

  (7 months)

  • Developed and executed comprehensive social media strategies across multiple platforms (Facebook,Instagram) to increase brand awareness and online sales. • Created, managed, and optimized targeted Meta (Facebook) advertising campaigns, analyzing performance data to maximize ROI and conversion rates. • Produced engaging content (including graphics and copy) and managed a consistent posting schedule, which led to a 40% increase in social media engagement. • Conducted market and competitor analysis to identify trends and refine advertising strategies for improved audience targeting and brand positioning. • Monitored social media channels, managed community interactions, and reported on key performance metrics to inform future marketing decisions.
• SOCIAL MEDIA MARKETING MANAGER

  SOCIAL SQUAD

  2023.06-2024.12

  (2 years)

  • Developed and executed the overall social media strategy for platforms including Facebook, Instagram, X (Twitter), and LinkedIn, increasing total follower growth by 40% and overall engagement by 35% within a year. • Created, curated, and scheduled all engaging, brand-aligned content (copy, images, and video), maintaining a consistent posting schedule that improved audience interaction. • Conceived, managed, and optimized targeted Meta Ads campaigns, which reduced cost-per-click (CPC) by 15% and increased conversion rates by 25% through continuous A/B testing and audience refinement. • Analyzed campaign performance metrics (reach, engagement, conversions) and audience insights using native analytics and Meta Business Suite to make data-driven decisions that improved ROI. • Monitored social trends and competitor activity to identify new opportunities for content and campaign innovation.
• SOCIAL MEDIA CAMPAIGN MANAGER

  HOME FOOD PRODUCTS

  2023.06-2024.12

  (2 years)

  • Managed and optimized Facebook Ads campaigns to drive traffic and increase sales of organic products. • Created targeted ad strategies using custom and lookalike audiences to improve reach and engagement. • Analyzed campaign performance using Meta Ads Manager and implemented data-driven improvements to maximize ROI.
• CUSTOMER SERVICE REPRESENTATIVE

  ROKOMARI.COM

  2024.02-2024.10

  (8 months)

  • Provided exceptional customer support via phone, resolving inquiries and maintaining a 95% satisfaction rating. • Managed high-volume customer interactions efficiently using a CRM system. • Contributed to process improvement initiatives, reducing customer resolution time.

Educational experience

• MARKETING National University

  BACHELOR OF BUSINESS ADMINISTRATION (BBA)

  2022.10-Current

  (3 years)

  ..

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