Work experience

• Sales and BDM Director

  Skyline

  2021.07-Current

  (5 years)

  (5 years 2 months) In my role as Sales and BDM Director at Skyline, I spearheaded strategic sales initiatives for leading Telecom, Service Providers, Media Companies, Satellite, Mining, Utilities, and Industrial in North America. I successfully executed a targeted go-to-market strategy, managing a robust pipeline while expanding our market presence. My focus on disciplined opportunity management and structured selling methodologies drove significant new business development. Additionally, I developed and enabled new partners and consultants leveraging coverage, new opportunities and partnerships
• Founder

  Sana4Tech

  2020.06-Current

  (6 years)

  (6 years 3 months) At Sana4Tech, I established a consultancy that focuses on delivering tailored technical solutions across various markets. My expertise in observability and workflow management has enabled clients to enhance their operational efficiency. By leveraging data and processes, I have successfully driven improvements and optimized outcomes for our clients.
• Business Development Manager

  Kernic Systems

  2018.05-2021.06

  (3 years)

  (3 years 2 months) I played a pivotal role in business development at Kernic Systems, focusing on revenue generation and relationship management. Deployed and leveraged Salesforce to identify and capitalize on new revenue opportunities, enhancing overall sales effectiveness. Worked alongside engineering teams to ensure technical solutions met the needs of enterprise environments, driving customer satisfaction. Launched new websites, SEO strategy, and communication, promoting trade shows and online presence.
• Head of Video Business

  TEKTRONIX

  2011.06-2016.12

  (6 years)

  (5 years 7 months) Responsible for the P&L of the business Unit. Doubled the revenue in 2 years. Responsible for Latin America video business. In charge of the Go To Market strategies and actions for sales, marketing, projects, integrations, supporting short and long term goals. Led the team for large projects in Telecom, Broadcaster, PayTV, and manufacturing companies. Developed sales programs for team and resellers. Started the business Intelligence for competitors analysis and market share identification. knowledgeable in OTT, VOD, Broadcasting TV, Satellite, Production, Cable TV, IP Network, MPEG, ISDB-T/TB, ATSC, DVB-T/T2, Video production, Sports, News, Movies, Pos production. Telecom standards, 3G, 4G, Fiber distribution, Cable distribution, RF Access networks, Pioneered the development and Introduced the first of new solution as WFM8000, TG800, Prism.
• Sales Manager

  Tektronix

  2010.01-2011.06

  (a year)

  is part of Fortive portfolio FTV (NYSE) (1 year 6 months) Responsible for the go-to-market in Brazil. Selecting sales and application engineers. Established the resellers Network across Latin America countries. Launching new products in the Telecom, PayTV, Cable, and Manufacturing verticals. Supported the development, training, and launched the books to SENAI electronic labs enabling thousands of students to have an unified, high-level content for learning in Brasil
• Account Manager

  Sana4Tech

  2009.01-2010.01

  (a year)

  (1 year 1 month) Responsible for the Tektronix revenue in Telecom, Broadcast and manufacturing verticals. Developed and managed the reseller network. led the team for large projects in Telecom, Broadcaster, PayTV, and manufacturing companies.
• Founder and Partner

  brasiaco industria e comercio

  1996.01-2010.01

  (14 years)

  (14 years 1 month) I co-founded Brasiaço, where I was instrumental in establishing a robust operational framework for our company. Negotiated with local municipalities to secure land and factory setup exemptions, facilitating smooth operations. Designed an efficient facility layout and implemented manufacturing processes that optimized production. Developed strong supplier networks Opened first customers driving growth and market expansion. Contract employees and managed Back office as financial, accounting and legal
• Sales Manager

  Farnell Newark Brasil

  2006.09-2009.01

  (2 years)

  (2 years 5 months) Responsible for Video business segment for Tektronix and other brands at Farnell-Newark (NYSE- AVT). Revenue increases by 300% in 3 years. Re-positioned Tektronix brand and value to customer (Broadcast, Telecomand PayTV ); Restructured the resellers network with clear strategy, share of wallet, and training. Established a local post-sales support and consistent training to end users supporting continuous sales expansion. Created the marketing plan and actions, that also resulted in 100 new business customers, expansion for post production, P&D , manufacturing and Telecom companies. Helped to position and adequate Tektronix solutions to support ISDBT-TB ( Digital TV) becoming the main supplier for TV set manufacturers, developers, and Broadcasters. Sold Laboratories, test beds, and inventory for OEM and manufacturers of transmitters, encoders, telecom, TV sets, automotive among other industries. Established a Export process from USA to leverage value to customer while providing customer service locally. Carried out the functions of Application engineer, Pre-sales / Sales manager, Marketing manager, Business development.
• FOUNDER

  E-BRASILIS

  2005.01-2007.12

  (3 years)

  Founded the company to serve customers in the video and industrial markets. Built the business from the ground up, developing all core processes including supplier selection, customer onboarding, administrative operations, and go‐to‐market strategy. Led and managed key manufacturer representations, including: • Toshiba – Industrial automation and control solutions, including PLCs, inverters, and power distribution transformers • Tektronix – Electronics test and measurement solutions, distributing oscilloscopes, spectrum analyzers, and bench instrumentation • Tektronix Communications – Protocol analyzers, cell tower analyzers, and network testing solutions • Datasinc – Broadcast production and master control solutions
• Sales Manager

  Datasinc

  2002.06-2005.05

  (3 years)

  5 years 5 months Responsible for sales and marketing. Pivoted the company to the new brand Datasinc Created the internal marketing team, Developed the website, communication plan, marcom and presence into several trade shows. In Sales developed the cost and price point policy, migration for digital products, new customers and created the sales team, resellers network and post sales support team. Company doubled the revenue in 3 years.
• Salesperson

  Sana4Tech

  2000.01-2002.12

  (3 years)

  I successfully contributed to the growth of Datasinc by enhancing our sales strategies and product offerings. • Led the development of a new go-to-market strategy, positioning the company for greater market penetration. • Revamped the company website to improve user engagement and institutional communication. • Assisted in launching a new product lineup tailored for the evolving TV market.
• General manager

  loja do trico ltda

  1992.01-1998.01

  (6 years)

  (6 years 1 month) Greater Belo Horizonte At LOJA DO TRICÔ LTDA, I played a pivotal role in transforming the company's financial trajectory. By spearheading initiatives aimed at reversing continuous losses, I successfully restored profitability within a year. I also implemented a comprehensive cost control process and optimized operations, which significantly improved customer service and productivity.

Educational experience

• fundacao pedro leopoldo

  MASTER IN BUSINESS ADMINISTRATION, Business Administration and management, general
• Sheridan College

  Project Management Certification, Administration
• IETEC

  Telecommunications
• pontificia universidade catolica de minas gerais

  Electrical Engineering, Electronic and Electrical engineering
• centro federal de educacao tecnologica

  Technician in electronic, Electronic

Certificates